The Pellucid Perspective - March 2015 - (Page 9)
INDUSTRY
SCORECARD
February golf weather impact:
Taking back part of January favorability
A
t the national level, February registered a meaningful
decrease vs. the same month last year as Playable Hours
(GPH) registered down 5% vs. Year Ago (YA) at the
national level. That outcome pares back the January gain from
+18% to +6% for the Year-to-Period (YtD) two months into '15.
The YtD regional positive/negative breadth ratio was neutral at
1:1 with 8 regions having favorable weather against 7 regions
with unfavorable weather (5 regions slipped into the neutral
February YtD 2015
Month Capacity Rds, % Change vs. YA
-5%
YtD Capacity Rds, % Chng vs. YA
+6%
YtD Up/Down Breadth Ratio
1:1
# of Regions Up
8
# of Regions Down
7
YtD % Utilization Rate (Jan '15)
47%
YtD % Utilization Rate Pt. Chng vs. YA (Jan '15)
-6 pt
www.PellucidCorp.com
zone of +/- 2%, the remaining 25 regions are out-of-season).
Looking at YtD weather impact performance by day-of-week,
weekends are up more than weekdays. Looking to the year-end
forecast for GPH, the current call is up slightly vs. '14 and basically flat to the 10-yr average. The supporting figures for the
2015 full-year comparative GPH for Total US, the comparison
to the 10-yr average and the day-of-week breakdowns are available to Weather Impact Tracking report purchasers or Pellucid
Publications Members via the Client Login section at the Pellucid website (go to www.pellucidcorp.com for information or to
subscribe and we'll send you a sample of the 2014 1st half actual
results to review).
Looking back at January rounds played as reported by Golf
Datatech/NGF to calculate the facility % Utilization Rate (UR),
the positive rounds demand figure (+5%) paled in comparison to
the very favorable weather (+18%), resulting in a sharp decline
in Utilization. For the YtD period, the figures are identical given
we have only one month reported. Following a similar pattern
that we've seen, rounds follow weather directionally but not necessarily in magnitude of increase or decrease. The supporting
figures are also contained in the Weather Impact Tracking report
The Pellucid PersPecTive
9
http://www.pellucidcorp.com
http://www.PellucidcorP.com
Table of Contents for the Digital Edition of The Pellucid Perspective - March 2015
TOC
Is Topgolf a bridge to Millennials?
The NGCOA tee time task force – Will this be a legendary fail?
Golf and fitness model bulking up
February golf weather impact: Taking back part of January favorability
Politicians, if not politics, good for DC golf
The shows must go on ... closer together
The Pellucid Perspective - March 2015
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