The VOL. 8, NO. 3 March 2017 GROWING THE GAME 2 To grow the game start simple: 10 guidelines vs. 34 rules By Jim Koppenhaver INDUSTRY LEADERSHIP 5 PGA names Easterbrook first Chief Membership Officer By Jim Dunlap GOLF COURSE MANAGEMENT 7 Troon Golf promotes veteran executives By Jim Dunlap GOLF COURSE VALUATION 8 The state of the golf course investment market By Chris Charnas GOLF PARTICIPATION 9 Golf etiquette made simple; It doesn't have to be so hard By Stuart Lindsay INDUSTRY SCORECARD 11 Golf weather impact: February 2nd month of 30% gains! East fares better than West MARKET FOCUS 14 Phoenix operators' "liquidity" limited by water costs THE LAST WORD 16 High five to USGA and R&A for new rules proposals By Jim Dunlap www.PellucidCorp.com The Pellucid Perspective 1http://www.PellucidcorP.com