The Pellucid Perspective - October 2017 - 16
MARKET FOCUS
In summary, the Boston CBSA has positive "comps" in the
golfer base, relative parity in throughput and advantages in
Revenue and Profit (after adjusting for weather impact).
fluence, the market's Greens Fee Revenue per Available Round
(RevpAR = Greens Fee Revenue/Available (Capacity) Rounds)
registers at $25, an even larger upside vs. the Top 25 Markets' average of $19. (Remember however that all the revenue figures are
based on calculations off the highest Weekend Green Fee and
don't factor in the mix of weekend/weekday play or the effect of
discounting present in the market so actual mileage across markets will vary). As a final new measure for the Top 25, the Golf
Fee Profit-per-Available Round estimate (designed to equalize
the equation when comparing high cost-of-living markets to
more reasonable ones) is $10 which is just above the national average of $9 (so higher maintenance offsets some of the RevpAR
advantage). For more detail on what this means and how that's
calculated, see Jim's article in the October '14 Perspective edition
(or send us an email at jimk@pellucidcorp.com and we'll fill in
the blanks).
In summary, the Boston CBSA has positive "comps" in the
golfer base, relative parity in throughput and advantages in Revenue and Profit (after adjusting for weather impact). On the
other side of the market health ledger, the market is challenged
in generating demand and the supply overhang is a serious challenge that won't get corrected in the near-term short of a miracle
(like winning another World Series?). So, for the average operator the task is similar to the industry in general and most other
markets; either steal share from competitors in the competition
for existing golfers and their rounds or do something unique and
innovative that either gets your existing golfers to play that incremental round or two or create new golfers from among the
"former" or "never" pool in the local population. None of these
will be easy but the tools exist and we've proven among our
Sharper Edge Marketing clients that with basic, consistent and
targeted marketing efforts (primarily digital), you can accomplish and make progress on all three fronts in any given season.
Go Pats!
n
"Clear Solutions to
Golf 's Business Issues"
Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651
(See Hispanic Golf on page 14)
16 The Pellucid PersPecTive
October 2017
http://www.pellucidcorp.com
Table of Contents for the Digital Edition of The Pellucid Perspective - October 2017
TOC
NGCOA casts its benchmarking lot with ORCA
The NGCOA Technology Conference: A long time coming, but worth the wait
City nixes TopGolf deal in surprise move
Credit Management a “hot” topic? Acushnet playing tough?
September golf weather impact: Flat for month, flat for year
Like the Sox, Boston course owners need better pitching
Improving, or approving, one’s lie
The Pellucid Perspective - October 2017 - TOC
The Pellucid Perspective - October 2017 - NGCOA casts its benchmarking lot with ORCA
The Pellucid Perspective - October 2017 - 3
The Pellucid Perspective - October 2017 - 4
The Pellucid Perspective - October 2017 - 5
The Pellucid Perspective - October 2017 - The NGCOA Technology Conference: A long time coming, but worth the wait
The Pellucid Perspective - October 2017 - 7
The Pellucid Perspective - October 2017 - City nixes TopGolf deal in surprise move
The Pellucid Perspective - October 2017 - 9
The Pellucid Perspective - October 2017 - Credit Management a “hot” topic? Acushnet playing tough?
The Pellucid Perspective - October 2017 - September golf weather impact: Flat for month, flat for year
The Pellucid Perspective - October 2017 - 12
The Pellucid Perspective - October 2017 - 13
The Pellucid Perspective - October 2017 - Like the Sox, Boston course owners need better pitching
The Pellucid Perspective - October 2017 - 15
The Pellucid Perspective - October 2017 - 16
The Pellucid Perspective - October 2017 - Improving, or approving, one’s lie
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