The Pellucid Perspective - January 2018 - 1

The
VOL. 9, NO. 1

January 2018

GOLF INDUSTRY REVIEW/FORECAST

2 2017: Relative calm but no recovery

By Jim Koppenhaver

GOLF INDUSTRY FINANCE

5 Impact of tax cut, minimum wage increases guesswork
for golf

By Craig Kessler

GOLF INDUSTRY TECHNOLOGY

7 The future may be digital - the challenge is to make it work
By Stuart Lindsay

GOLF COURSE OPERATIONS

8 Change up Demo Day for fun and profit By Jim Dunlap
INDUSTRY SCORECARD

10 December golf weather impact: Year-end Merry Christmas!
MARKET FOCUS

13 San Diego operators 'weathering' golf 's storm
THE LAST WORD

15 Technically speaking, it's show time

www.PellucidCorp.com

By Jim Dunlap

The Pellucid PersPecTive

1



http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - January 2018

TOC
2017: Relative calm but no recovery
Impact of tax cut, minimum wage increases guesswork for golf
The future may be digital – the challenge is to make it work
Change up Demo Day for fun and profit
December golf weather impact: Year-end Merry Christmas!
San Diego operators ‘weathering’ golf ’s storm
Tours ruin armchair officials’ day
The Pellucid Perspective - January 2018 - TOC
The Pellucid Perspective - January 2018 - 2017: Relative calm but no recovery
The Pellucid Perspective - January 2018 - 3
The Pellucid Perspective - January 2018 - 4
The Pellucid Perspective - January 2018 - Impact of tax cut, minimum wage increases guesswork for golf
The Pellucid Perspective - January 2018 - 6
The Pellucid Perspective - January 2018 - The future may be digital – the challenge is to make it work
The Pellucid Perspective - January 2018 - Change up Demo Day for fun and profit
The Pellucid Perspective - January 2018 - 9
The Pellucid Perspective - January 2018 - December golf weather impact: Year-end Merry Christmas!
The Pellucid Perspective - January 2018 - 11
The Pellucid Perspective - January 2018 - 12
The Pellucid Perspective - January 2018 - San Diego operators ‘weathering’ golf ’s storm
The Pellucid Perspective - January 2018 - 14
The Pellucid Perspective - January 2018 - Tours ruin armchair officials’ day
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com