The VOL. 9, NO. 2 February 2018 PLAYER DEVELOPMENT 2 Is TopGolf going to save us II? Virtual golf becoming a reality By Stuart Lindsay By Jim Dunlap GOLF COURSE TECHNOLOGY 6 Can you spell API? By Jim Koppenhaver INDUSTRY SCORECARD 10 January golf weather impact: Brutal, Dude! MARKET FOCUS 13 Chicago operators still need broad shoulders...and better marketing THE LAST WORD 15 Slow play no cause for no play www.PellucidCorp.com By Jim Dunlap The Pellucid PersPecTive 1http://www.PellucidcorP.com