The VOL. 9, NO. 4 April 2018 GOLF TECHNOLOGY 2 Digital technology a boon for instructors By Stuart Lindsay GOLF COURSE OPERATIONS 5 What does a dating app have to do with golf pricing? By Jim Dunlap GOLF PARTICIPATION 6 What do Swiss watches and golf have in common? By Jim Koppenhaver INDUSTRY SCORECARD 9 March golf weather impact: Forgettable month, dismal quarter MARKET FOCUS 12 Cincinnati operators holding their own THE LAST WORD 15 Masters missed a chance to attract new golfers www.PellucidCorp.com By Jim Dunlap The Pellucid PersPecTive 1http://www.PellucidcorP.com