The Vol. 10, No. 4 Pellucid Perspective April 2019 TECHNOLOGY PROVIDERS 2 GolfNow Follows Facebook Model: The "Eyes" Have It By Jim Koppenhaver CONSUMER DATA USE & PRIVACY 6 Customer Data, Technology and the Wild, Wild West: No Law West of the Pecos By Stuart Lindsay CONSUMER TECHNOLOGY 9 Has 18Birdies Flown the Coop? Do consumer golf apps help grow the game? By Harvey Silverman WEATHER IMPACT 10 March: Now That's More Like It! INDUSTRY SCORECARD 12 Favorable Mar weather comps and Feb Utilization gain offer hope MARKET FOCUS 14 San Diego: Sunniest US Golf Market in More Ways than One COMINGS & GOINGS 16 Mergers & Acquisitions Headline April 2019 www.PellucidCorp.com The Pellucid PersPecTive 1http://www.PellucidcorP.com