The Pellucid Perspective - February 2020 - 10

WEATHER
IMPACT

JANUARY

The Winter of our
Content

anuary's weather impact turned in a 3rd consecutive
month of gains as Golf Playable Hours (GPH) were
up 21% (wow!). With only one month reporting, that
also represents the Year-to-Date (YtD) result. YtD regional GPH breadth starts the year at 5:1 with 14 favorable regions well outnumbering the 3 unfavorable regions (with none
in the neutral zone of +/- 2% and the remaining 28 regions
out-of-season). Looking at weather impact performance by
day-of-week for the YtD period, both weekparts (weekday vs.
weekend) showed gains but with expected variance across the
individual days (Mon-Sun). The Year-End (YE) forecast is
currently calling for +9% vs. Year-Ago (YA) and, were we to
achieve that, it would represent a +5% comparison to the 10year average normal (encouraging but don't bet the farm yet).
Played Rounds for December published by Golf Datatech
showed a healthy 8% gain which matched the positive GPH
results, producing flat Utilization. For the YtD period, rounds

Played Rounds for December
published by Golf Datatech
showed a healthy 8% gain
which matched the positive
GPH results, producing
flat Utilization.

Pac
NW Cst N
/

Pac
NW Cst S
/

No
CA Coast
/

Pac
Inland N
/

No
Rck Mtn
/

Pac
Inland S
/

C CA
Valley N
/

C CA
Valley C
/

So
CA Coast
/

No
NV
/

No
Int Mtn
/

So
NV
/

Cen
CA Val So
/

So
Int Mtn
/

Des
SW West
/

Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA

finished the year modestly up (+1.5%) which resulted in a fractional gain in Utilization (not a great weather year vs. the 10-yr
norm, we'll take it). As always, beneath this national picture,
there are winners and losers in both Played Rounds and Utilization Rates among the 61 key Markets (including Pellucid's
designated Top 25 markets) as outlined in your monthly Excel
report.
Jim Koppenhaver comments, "January's weather gains were
healthy and widespread as evidenced in the 5:1 favorable
breadth spread noted above. Looking back at December, the
rounds gains reported at the 61 market level by Golf Datatech
showed similar widespread gains as further encouragement.
For the year, we registered our 2nd consecutive Utilization gain
(fractional, but positive) with the modest rounds gain beating
the basically flat weather "comp." Beneath that, at the market
level, we saw positive breadth in Utilization of 6:1 (18 up vs.
3 down) but with the majority of markets (40) in the neutral

10 The Pellucid Perspective

C
Rc

No arrow = NA

zone of +/- 2 points. Speaking of market performance, among
Pellucid's Top 25 US Golf Markets, Minneapolis and Washington DC ended up as the leading Utilization gainers for the
year while only Orange County CA finished the year in the
red (due to a 7% decline in rounds). This represents a solid,
if unspectacular, finish to '19 and the strong January '20 GPH
results should bode well for a positive January for rounds."
Again, if you want to know which of our Top 25 Golf Markets
posted Utilization gains, how much and what the dynamics are
behind those gains, just go to our website and get on the Monthly
Weather Impact subscription or sign up for Cognilogic (facilitylevel access via the web)." Click here.
February 2020

De
SW E
/

https://www.pellucidcorp.com/reports

The Pellucid Perspective - February 2020

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