The Pellucid Perspective - September 2020 - 12

INDUSTRY
SCORECARD

Jul Utilization up double-digits, now
(slightly) positive for the Year-to-Date!
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type Jul 2020
All Fac.
Types

Public
Access

Private

30.0% ___________________________________________
25.0%

25.0% ___________________________________________
20.0% ___________________________________________
18.4%
19.7%

15.0% ___________________________________________
11.2%

10.0% ___________________________________________
5.0% ___________________________________________
3.0%
0.9%

0.0% ___________________________________________

n Curr Month
n Curr YtD

Looking at demand for July as reported by Golf Datatech, we
got a 2nd consecutive month of double-digit gains as rounds
demand registered up nearly 20% vs. Year Ago (YA), with continued strength across both Public and Private sectors. Given
the significant rounds weighting of July, the Year-to-Date (YtD)
figure broke into positive territory (from -2%+ last month). For
the YtD period, Private is showing a healthy gain while Public has basically fought its way back to even. That leads us to
the monthly question of "How much of the July change was due
to weather vs. changes in golfer engagement? " For the answer
to that question, we'll need to look at the month via Pellucid's
unique view of Utilization.

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '19 value of 53%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The great news for the month is that the continued surge in
rounds demand significantly outperformed the basically flat
weather providing a 2nd consecutive month of strong Utilization gains (+11 pts after a +7 pt gain in Jun) when compared to
the '19 YE benchmark. For the YtD period, the July improvement pulled Utilization into positive territory, now up 1 point.
This continues the textbook scenario for long-term golf recovery; demand increases independent of weather vagaries.

Utilization & Point Change Jul 2020
n %Utilization

n Pt. Chng vs. FY '19

Curr. Month

YtD

70.0% ______________________________________- 12.0
63.0%

10.7

60.0% ______________________________________- 10.0
52.8%

50.0% ______________________________________
- 8.0
40.0% ______________________________________
- 6.0
30.0% ______________________________________
- 4.0
20.0% ______________________________________
10.0% ______________________________________- 2.0
0.5

0.0% ______________________________________- 0.0
Source: GDT/NGCOA/NGF alliance, Pellucid

12 The Pellucid Perspective

September 2020

The Pellucid Perspective - September 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - September 2020