The Pellucid Perspective - May 2021 - 13
Event
On-the-bubble
Course
DMA
Type/Holes
Summary
Moundbuilders
Country Club
Columbus OH
Priv/18
Private club being asked to relocate due to historical significance and for $1.7M (up from $850K).
Land is legally under lease until '78 (that's 2078)
so it's either " mo' money " or go to emminent domain for Native American groups/historians
Calumet
Country Club
Chicago IL
Pub/18
Bought by Diversified Partners in '20 for $3.3M
w/plans to redevelop into warehouse & logistics
center, local residents fighting that, several court
battles ahead but tea leaves say redevelopment
will win
How do your Mar-Apr results compare to your '19
non-COVID baseline? GMRC Will Tell You!
Join the growing portfolio of courses " test driving " Pellucid's Golf Market Research Center (GMRC)
using your own Rounds, Revenue & Rate numbers. Free pilot period, no obligation until 5/31/21, sign
up to sign into our web portal to do the following:
n Immediately view a Market Summary for your Designated Marketing Area (DMA) from
Pellucid's Golf Local Market Analyzer tool
n Put in your Rounds, Golf Revenue and Peak Season Rate for '19-'21 to fuel the reports
(5-30 min effort per course current pilot participants report)
n Immediately see graphs and tables populated by those numbers for trends compared to last
year for any period for Rounds and % Utilization (automatically weather-adjusted, not tee sheet
" theoretical capacity " )
n Immediately see a 7 Key Performance Indicators (KPIs) scorecard for any month/Year-to-Date
period in that window along with Units and % Change vs. Prior Year:
*
*
*
*
*
Golf Revenue
Rounds
Golf Rev. per Played Round
Peak Season Rate
Capacity Rounds (Pellucid proprietary feature!)
*
*
*
% Utilization (Pellucid proprietary feature!)
Revenue per Available Round (RevpAR, Pellucid
proprietary feature!)
% Discount Rate (Pellucid unique metric)
The free trial will last until 5/31/21 at which point we'll
convert to a (nominal) annual paid subscription and
introduce a Charter Members program with multiple
benefits to those subscribing by 7/31/21. GMRC
is also the newest NGCOA SmartBuy item with a
member discount being announced last month. To
sign up email Jim Koppenhaver and he'll send you
instructions to get started by registering at the portal.
You'll be " active " in 1-2 business days to go in, look
around, input your numbers and view the various
reports on your performance.
SPECIAL PILOT PARTICIPATION OFFERS! During the pilot period (until 5/31/21), all participants will
get the above sample report for their ZIP Code which provides forecast Capacity Rounds and daily weather
metrics for the period from the day their facility is " active " (i.e. data entered in the tool) until 5/31/21. In
addition we're sending all pilot participants the April Outside the Ropes edition which provides figures and
commentary on the change in the National Golf Consumer Franchise for '20 vs. '19 (they're crazy good).
Every day you wait is another day of missed insights; register for the free, no-obligation pilot today!
www.PellucidCorp.com
The Pellucid Perspective
13
http://www.PellucidcorP.com
The Pellucid Perspective - May 2021
Table of Contents for the Digital Edition of The Pellucid Perspective - May 2021
TOC
“How ‘ya doin’?” As season opens how are you tracking success in ‘21
The Game in ‘21: Minimize defectors, nurture existing golfers’ increased engagement
31 Activities (wow!); Transactions dominate, creative thinking & structures abound
April GPH up nearly 10%, northern climates get an early season boost
March Utilization up double-digits, Year-to-Date figure “threatens” 80%! (new territory)
Minneapolis occupies #16 in latest ranking, can golf help unify a divided (important) metro market?
The Pellucid Perspective - May 2021 - TOC
The Pellucid Perspective - May 2021 - “How ‘ya doin’?” As season opens how are you tracking success in ‘21
The Pellucid Perspective - May 2021 - 3
The Pellucid Perspective - May 2021 - 4
The Pellucid Perspective - May 2021 - 5
The Pellucid Perspective - May 2021 - 6
The Pellucid Perspective - May 2021 - The Game in ‘21: Minimize defectors, nurture existing golfers’ increased engagement
The Pellucid Perspective - May 2021 - 8
The Pellucid Perspective - May 2021 - 9
The Pellucid Perspective - May 2021 - 31 Activities (wow!); Transactions dominate, creative thinking & structures abound
The Pellucid Perspective - May 2021 - 11
The Pellucid Perspective - May 2021 - 12
The Pellucid Perspective - May 2021 - 13
The Pellucid Perspective - May 2021 - April GPH up nearly 10%, northern climates get an early season boost
The Pellucid Perspective - May 2021 - 15
The Pellucid Perspective - May 2021 - March Utilization up double-digits, Year-to-Date figure “threatens” 80%! (new territory)
The Pellucid Perspective - May 2021 - 17
The Pellucid Perspective - May 2021 - Minneapolis occupies #16 in latest ranking, can golf help unify a divided (important) metro market?
The Pellucid Perspective - May 2021 - 19
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