The Pellucid Perspective - July 2021 - 4
MARKET ANALYSIS
The first deployment will be the adjustment of the 210 Designated
Marketing Areas (DMAs) on our Golf Market Research
Center (GMRC) platform. Charter Members will get the first
crack at these revisions with the adjusted Market Profile Report
showing the number of golfers in a specific market. This actually
will incorporate two significant updates, the population from
the Census as well as the participation rates from the '20 golfer
survey which, as you know, climbed materially across every state.
Pellucid's updated Golf Local Market Analyzer (GLMA)
platform will also be available for every golf course in the US at
the same time. The GLMA reports can be ordered with specified
distances (e.g. 10, 20 & 30 minute drive time). These reports
are available as a stand-alone Factbook or as part of the Pellucid
Publications Membership - Local version.
The GLMA provides a 12-dimensional view of any location
in the US and multiple " draw areas " (mile radii or minute drivetime)
integrating consumer, facility and demographic databases:
* Population Profile (size, composition, trend, density etc.)
* Golfer Base Metrics (Golfers and Participation/Frequency/Play
Rates (Rounds-per-Capita)
* Consumer Rounds Potential Indices (how local Age, Income
& Ethnicity distributions increment or decrement
consumer base-projected rounds)
* Golfer Base Trends (estimated golfer count by year from
'05-'20, most recent 5 and 10-year annual change rates)
* Facility-reported Rounds Trends (estimated rounds by
year for the largest draw area from '00-'20, most recent 5
4 The Pellucid PersPecTive
and 10-year annual change rates)
* Supply/Demand Equilibrium Scale (supply change from
'00-'20 vs. rounds demand change, net supply absorption
(good)/dilution (bad) for the period)
* Supply/Demand Scorecard (# of holes, average Velocity
(rounds per 18-hole equivalent) and % Utilization
(all measures in total and by Pellucid 5 consumer-based
Facility types (Private, Public-Premium/Value/Price,
Learning & Practice) as well as comparative US figures))
* Facility-reported rounds demand and velocity (throughput
of facilities, comparisons to US by type)
* % Capacity Rounds Snapshot (Capacity Rounds per 18
hole equivalent for the market, '20, '19, '18 and 10-yr average)
*
Facility listing (list and select facts for all facilities in the
analysis area (Name, address, # of holes, weekend greens
fee, Pellucid facility type, Muni/For Profit flag, distance
from center point))
*
Closed facilities list (list of Closed facilities name, former
address, # of holes, Pellucid type (if available), Year
Closed (if available)
* Mapping of supply level and mix against income distribution
for up to three draw areas (miles or minutes)
Those of you who follow Pellucid's progress will see in the
above that we've been busy the past several years enhancing the
GLMA's dimensions, math and accuracy. One such addition
is the Facility-reported Rounds Trends report. At right is that
July 2021
The Pellucid Perspective - July 2021
Table of Contents for the Digital Edition of The Pellucid Perspective - July 2021
TOC
The ‘20 Census, Coming to Your Local Market Analysis
June rounds “early returns” via GMRC are better than expected
17 Activities; Transactions continue in majority, course closures re-appear
June GPH off 2%, Year-to-Date plays to a draw vs. ‘20
May Utilization up (again!), Year-to-Date figure hovers around 80%!
Dallas occupies #14 in latest ranking; excess supply, but nothing 20’s rounds surge can’t fix
The Pellucid Perspective - July 2021 - TOC
The Pellucid Perspective - July 2021 - The ‘20 Census, Coming to Your Local Market Analysis
The Pellucid Perspective - July 2021 - 3
The Pellucid Perspective - July 2021 - 4
The Pellucid Perspective - July 2021 - 5
The Pellucid Perspective - July 2021 - June rounds “early returns” via GMRC are better than expected
The Pellucid Perspective - July 2021 - 7
The Pellucid Perspective - July 2021 - 8
The Pellucid Perspective - July 2021 - 9
The Pellucid Perspective - July 2021 - 17 Activities; Transactions continue in majority, course closures re-appear
The Pellucid Perspective - July 2021 - 11
The Pellucid Perspective - July 2021 - June GPH off 2%, Year-to-Date plays to a draw vs. ‘20
The Pellucid Perspective - July 2021 - 13
The Pellucid Perspective - July 2021 - May Utilization up (again!), Year-to-Date figure hovers around 80%!
The Pellucid Perspective - July 2021 - 15
The Pellucid Perspective - July 2021 - Dallas occupies #14 in latest ranking; excess supply, but nothing 20’s rounds surge can’t fix
The Pellucid Perspective - July 2021 - 17
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