The Pellucid Perspective - October 2021 - 9
which consists of several of these metrics for the Designated
Marketing Area (DMA) for each US course. We're currently
running a Fall Promo (for those who missed the Charter Member
subscription period) between now and 11/1 consisting of a
compelling value of bundled services:
* GMRC - unlimited annual access to:
o Market Summary (golfers, golfers per EHE,
supply quantity & mix, supply/demand balance,
average velocity and Utilization), updated annually
o Trend Reports (monthly and YtD bar charts for
Rounds and Utilization for '19, '20 and '21)
o KPI Scorecard, for any
month or YtD from '19
to '21, the 7-measure
single-page scorecard
from Rounds to %
Achieved Greens Fee with
comparisons to the same
period year ago
* Cognilogic - Facility-level
historical Golf Playable Hours
and Capacity rounds, from
yesterday to the past 2 years, by
day (current month), by month
and day-of-week (current YtD),
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* Foresight - Facility-level
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to key weather metrics
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Here's how you can join and enhance
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The Pellucid PersPecTive
9
scorecard (if you're an NGCOA member email Jim for
the member discount code prior to ordering)
I wish Pellucid could take credit for putting the fun back
in market analysis but that would be a stretch. What we have
done is built a fast, efficient, easy and affordable way to quantify
the improvements in your general market and we'll also be in
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n
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https://register.gotowebinar.com/recording/7458806921132082700
https://www.pellucidcorp.com/purchase-reports/Golf-Market-Research-Center-c112031546
https://www.kempersports.com/
http://www.PellucidcorP.com
The Pellucid Perspective - October 2021
Table of Contents for the Digital Edition of The Pellucid Perspective - October 2021
TOC
Market Analysis increasing in “fun factor” behind positive numbers
Evolving Customer Engagement; Old Tools, New Rules
19 Activities, 12 Transactions lead; 3 interesting “special situations
Flat National September But Negative 1:2 Regional Breadth Picture
August Utilization Down Slightly, Still up 7 Points YtD
The Pellucid Perspective - October 2021 - TOC
The Pellucid Perspective - October 2021 - Market Analysis increasing in “fun factor” behind positive numbers
The Pellucid Perspective - October 2021 - 3
The Pellucid Perspective - October 2021 - 4
The Pellucid Perspective - October 2021 - 5
The Pellucid Perspective - October 2021 - 6
The Pellucid Perspective - October 2021 - 7
The Pellucid Perspective - October 2021 - 8
The Pellucid Perspective - October 2021 - 9
The Pellucid Perspective - October 2021 - Evolving Customer Engagement; Old Tools, New Rules
The Pellucid Perspective - October 2021 - 11
The Pellucid Perspective - October 2021 - 19 Activities, 12 Transactions lead; 3 interesting “special situations
The Pellucid Perspective - October 2021 - 13
The Pellucid Perspective - October 2021 - Flat National September But Negative 1:2 Regional Breadth Picture
The Pellucid Perspective - October 2021 - 15
The Pellucid Perspective - October 2021 - August Utilization Down Slightly, Still up 7 Points YtD
The Pellucid Perspective - October 2021 - 17
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