The Pellucid Perspective - November 2021 - 15

Public is 39%/61%, significantly tilted to Private vs. the national
average of 28%/72%. The balance between Value-added
golf supply (Private & Public Premium) vs. Value golf (Public
Value, Price and Learning & Practice) is 58%/42% which tilts
slightly to Value-added vs. the national average of 54%/46%.
Within Public-Regulation golf, the distribution between Premium/Value/Price
is 35%/41%/25% which is only moderately
skewed to Pub-Value in the middle of the curve vs. the national
picture of 39%/37%/24%. Remember also that we establish
the Premium/Value/Price segments by individual market so
that's factoring in differences in cost of living/cost of golf as
we cross markets (unlike NGF where Manhattan NY has the
same price segmentation as Manhattan KS, go figure).
Using our methodology for calculating Supply/Demand
equilibrium and how the picture has changed from '00-'20
based on rounds demand change vs. supply change, you can see
in the table above that Supply contracted 8% over that period,
in line with the national average supply contraction value of 8%.
On the facility-reported rounds demand side of the equilibrium
equation, that healthy supply contraction was accompanied
by a significant rounds demand increase over the '00-'20 period
of +17%, well outpacing vs. the benchmark US level (-5%). The
confluence of these two factors results in the cumulative supply
absorption of +25% or exponential the national benchmark of
+3%. This suggests that Washington was in a decent Supply/
Demand situation pre-COVID and the dividend has put it, at
least as long as the current demand surge lasts, as one of several
Top 25 US Golf Markets which are now in positive territory as
it relates to equilibrium (vs. our semi-arbitrary '20 benchmark).
Looking at the productivity of the average facility using our
proprietary velocity measure, they produce nearly 40K rounds
per year, well above the national average of ~31K. Applying our
industry-exclusive Utilization measure (played rounds/capacity
rounds), we see that, after weather adjustment, the market
slightly outperforms the US " productivity " rate with a 61% Utilization
Rate which is slightly above the US average (105 index).
In summary, the DC market is in relatively good health with
the only " blemish " on our scorecard being the relatively low
availability of affordable golf (Pub-Price, Learning & Practice).
As long as '20 year end demand levels can be sustained, the
market would appear to be able to support current supply levels
going forward and the throughput also supports that theory.
We have several courses in this market participating in GMRC
and our hope is that some number of the folks that we got to
meet at the Mid-Atlantic GCOA gathering will sign on before
the calendar turns (Fairfax County, Montgomery County Rev.
Auth. etc.). No matter what market you're in, you can get more
info on the GMRC and instructions on how to subscribe during
as well as our Fall Promotion described at the end of Jim
K's article in this issue. If you just need more info, you can get
that in one of two ways:
* Read the 2-page Program Overview:
* View the 18-min recorded demo of the tool and
program plans/pricing etc. (fill in your name and email
and it will open the video link; you're not signing up
for anything)
If you'd like more detailed Golf Local Market profiling
there are 3 ways to get it:
* Single location Golf Local Market Analysis
* Top 25 US Golf Markets Ranking Scorecard
* Golf Local Market Analyzer software license (unlimited
analyses, web-delivered, 24/7)
" Clear Solutions to
Golf's Business Issues "
Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.612.6717
www.PellucidcorP.com
The Pellucid PersPecTive
15

https://www.pellucidcorp.com/gmrc-overview https://register.gotowebinar.com/recording/7458806921132082700 https://www.pellucidcorp.com/purchase-reports/GLMA-Data-workbook-p235238751 https://www.pellucidcorp.com/purchase-reports/Top-25-US-Golf-Markets-Scorecard-c60114161 https://www.pellucidcorp.com/purchase-reports/GLMA-annual-license-Basic-edition-p235240900 http://www.pellucidcorp.com http://www.PellucidcorP.com

The Pellucid Perspective - November 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - November 2021