The Pellucid Perspective - December 2021 - 12

WEATHER
IMPACT
NOVEMBER
Pac
NW Cst N
Pac
November Levels
Off vs. '20
N
ovember Golf Playable Hours (GPH) played to a draw
registering -0.3% vs. Year-Ago (YA).
matched the previous Year-to-Date (YtD) GPH figure
resulting in no change through end November (-0.1%) vs. YA
for the nation. Regional breadth tilted to neutral for the year at
1:1 with 13 favorable regions vs. 19 unfavorables rounded out
by 13 in the neutral zone (+/- 2%). You can get that full picture
monthly one of three ways:
* Subscribe to the Pellucid Publications Membership
* Subscribe to the Geographic Weather Impact Report
(Nat'l, 45 regions, 61 markets monthly)
* Subscribe to Cognilogic (facility level, web-delivered,
unlimited access, updated daily)
Played Rounds for October as published by Golf Datatech
registered a fourth consecutive month of unfavorable " comps "
vs. '20 but, quite frankly, the -2% decline was much shallower
than we had expected (recall the -8% result in September, we
November weather
didn't hurt us and that's
always a key factor in the
shoulder season months.
were expecting a double-digit down in October given '20's
strength). To the critical question of how much weather impacted
our flat rounds result, recall that the previously-reported
October GPH was +8% so the modest rounds decline yields a
second consecutive month of 5 point losses in Utilization.
Jim Koppenhaver comments on the results, " November
weather didn't hurt us and that's always a key factor in the
shoulder season months. Among our key rounds-producing
regions, we saw weather strength in South FL and the CA
coast markets while TX Central & South weren't as fortunate
and the SE coast was a mixed bag. In Utilization at the
market-level for Oct YtD, looking across our Top 25 markets
CA is the stand-out with San Francisco, San Diego and LA
all showing >10 point gains. On the other side of the coin,
12 The Pellucid PersPecTive
Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA
No
CA Coast
C CA
Valley C
So
NV
So
Int Mtn
That basically
Inland N
Pac
NW Cst S
Pac
Inland S
C CA
Valley N
No
NV
No
Int Mtn
No
Rck Mt
R
Cen
So
CA Coast
CA Val So
Des
SW West
D
SW
it appears that Minneapolis is a shoo-in for biggest loser at
-7 pts (1% improvement in rounds against a 16% GPH gain,
so much for taking advantage of favorable weather). If you
want to know the complete results for our 45 regions or 61
markets, you can subscribe to our Pellucid Publications Membership
and they'll come to you monthly (before we release
these summaries to the public as well). Due to the diligence
of our Golf Market Research Center Charter Members, we've
already seen the preview of the November results for Rounds
and Golf Revenue and it suggests that we're now starting to
see some of the " giveback " that I had previously forecast to
happen starting in July. Encouragingly, we're retreating to a
number well above the '19 baseline so that, so far, bodes well
for continued strength into '22. "
December 2021

https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/Cognilogic-Facility-Level-Year-End-Report-Monthly-Updates-p235256610

The Pellucid Perspective - December 2021

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