The Pellucid Perspective - December 2021 - 6

Golf Consumer
Franchise
Adult player development
& Fintech, makes cents
By Stuart Lindsay
" Where are all the Adult Introductory Golf Programs? "
NGF - 11/23/21
Financial Technology (Fintech) and Millenial Marketing
T
he question above was the headline of a recent NGF email
talking about what we need to do with the " record setting "
3 Million new golfers we attracted in 2020. Apparently the
indication that most of these new golfers appear to be between
the age of 25 and 40 is something of a revelation.
The real purpose of the November NGF missive was to promote
their program Welcome2Golf. Started on a pilot basis in
Denver in 2019, this adult focused approach has " grown " to 13
locations and apparently provided them with the data they use
to validate the benefits of instruction and skill development. They
mention Get Golf Ready, but are fairly dismissive - " There's Get
Golf Ready, which grew out of Golf 2020 and developed a brand
and curriculum still used by some golf courses today. " They also
remark that Junior Programs play a part in building golf partici6
The Pellucid PersPecTive
pation; but those programs are both abundant and miss the target
age when most people begin (or Juniors return) to play.
While they were getting involved (and investing how much?),
others have been busy creating " adult " instruction programs.
Operation 36 has enlisted 100s of courses with both Junior and
Adult programs. Individual courses have created 100s more. In
the July, 2021 issue of Virginia Golfer, Michael Stott detailed 5
courses in Virginia - 4 of them citing adult clinics as a reason
for their 2020 and 2021 success. " In order to feed the new golfers,
we have added some programming with leagues, events and
clinics. " Golden Horseshoe Resort. " In fact, rounds across all six
Raspberry Management courses increased 25-35 percent thanks
in part to an active lesson program. " Mike Tate, Bull Run General
December 2021
PHOTO BY SIRTRAVELALOT/SHUTTERSTOCK

The Pellucid Perspective - December 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - December 2021

TOC
Jim loses ‘21 rounds projection Match Play 2 & 1 By Jim Koppenhaver
Adult player development & Fintech; makes cents By Stuart Lindsay
6 Activities; slipping into holiday lull
November GPH flat; weather no factor nationally this year
October Utilization down due to rounds decline vs. ‘20, Year-to-Date figure still 65%+!
Seattle at #4 in current ranking, like other markets, got healthy(er) in ’20
The Pellucid Perspective - December 2021 - TOC
The Pellucid Perspective - December 2021 - Jim loses ‘21 rounds projection Match Play 2 & 1 By Jim Koppenhaver
The Pellucid Perspective - December 2021 - 3
The Pellucid Perspective - December 2021 - 4
The Pellucid Perspective - December 2021 - 5
The Pellucid Perspective - December 2021 - Adult player development & Fintech; makes cents By Stuart Lindsay
The Pellucid Perspective - December 2021 - 7
The Pellucid Perspective - December 2021 - 8
The Pellucid Perspective - December 2021 - 9
The Pellucid Perspective - December 2021 - 6 Activities; slipping into holiday lull
The Pellucid Perspective - December 2021 - 11
The Pellucid Perspective - December 2021 - November GPH flat; weather no factor nationally this year
The Pellucid Perspective - December 2021 - 13
The Pellucid Perspective - December 2021 - October Utilization down due to rounds decline vs. ‘20, Year-to-Date figure still 65%+!
The Pellucid Perspective - December 2021 - 15
The Pellucid Perspective - December 2021 - Seattle at #4 in current ranking, like other markets, got healthy(er) in ’20
The Pellucid Perspective - December 2021 - 17
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