The Pellucid Perspective - May 2022 - 1

The
Vol. 13, No. 5
May 2022
MARKETING CORNER
2
6
10
14
16
18
Dynamic Pricing; trickier tracking ahead By Stuart Lindsay
INDUSTRY TRENDS
Topgolf incrementality illusion fading By Jim Koppenhaver
COMINGS & GOINGS
Transactions dominate the industry activities storyline
WEATHER IMPACT
Ugly April (GPH -19%) further dents rough season start
BY-THE-NUMBERS
March Utilization shows resilience at +3 pts, 60%
MARKET FOCUS
Phoenix, #3 ranked and a threat to move up in '21
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The Pellucid Perspective - May 2022

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2022

TOC
Dynamic Pricing; trickier tracking ahead
Topgolf incrementality illusion fading
Transactions dominate the industry activities storyline
Ugly April (GPH -19%) further dents rough season start
March Utilization shows resilience at +3 pts, 60%
Phoenix, #3 ranked and a threat to move up in ’21
The Pellucid Perspective - May 2022 - TOC
The Pellucid Perspective - May 2022 - Dynamic Pricing; trickier tracking ahead
The Pellucid Perspective - May 2022 - 3
The Pellucid Perspective - May 2022 - 4
The Pellucid Perspective - May 2022 - 5
The Pellucid Perspective - May 2022 - Topgolf incrementality illusion fading
The Pellucid Perspective - May 2022 - 7
The Pellucid Perspective - May 2022 - 8
The Pellucid Perspective - May 2022 - 9
The Pellucid Perspective - May 2022 - Transactions dominate the industry activities storyline
The Pellucid Perspective - May 2022 - 11
The Pellucid Perspective - May 2022 - 12
The Pellucid Perspective - May 2022 - 13
The Pellucid Perspective - May 2022 - Ugly April (GPH -19%) further dents rough season start
The Pellucid Perspective - May 2022 - 15
The Pellucid Perspective - May 2022 - March Utilization shows resilience at +3 pts, 60%
The Pellucid Perspective - May 2022 - 17
The Pellucid Perspective - May 2022 - Phoenix, #3 ranked and a threat to move up in ’21
The Pellucid Perspective - May 2022 - 19
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