The Vol. 13, No. 5 May 2022 MARKETING CORNER 2 6 10 14 16 18 Dynamic Pricing; trickier tracking ahead By Stuart Lindsay INDUSTRY TRENDS Topgolf incrementality illusion fading By Jim Koppenhaver COMINGS & GOINGS Transactions dominate the industry activities storyline WEATHER IMPACT Ugly April (GPH -19%) further dents rough season start BY-THE-NUMBERS March Utilization shows resilience at +3 pts, 60% MARKET FOCUS Phoenix, #3 ranked and a threat to move up in '21 www.PellucidcorP.com The Pellucid PersPecTive 1http://www.PellucidcorP.com