The Pellucid Perspective - December 2022 - 8
THE YEAR BEHIND
Our current calculations suggest that Utilization will end the year " up "
by just over a point which, while a deceleration vs. the meteoric pace of
increase in '20 and the healthy gain on top of that in '21, is still an up.
the rounds-declining doomsayers. We simply build good tools
and rules to quantify key metrics, follow the data where it leads
us and then report on it with minimal spin (we do try to make
it interesting & entertaining and that occasionally calls for some
creative interpretation...).
We'll have the year-end results and more detail on what
Rounds and Utilization tell us about the '22 golf season in the
State of the Industry presentation in Orlando both in our Golf
Business Conference " preview " session as well as the full-Monty
SoI on Thursday in the Orange County Convention Center. In
the meantime, our readers know that the answer to the question
of whether demand for golf is declining is, " Through '22, no. "
In our Orlando sessions we'll have actionable suggestions for
owner/operators of how they can better keep the party going
in '23 either by increasing demand from their current customers
or generating new customers (either new golfers or stealing
someone else's golfers, we're an equal-opportunity advisor)
while hopefully weather makes a rebound to more normal levels
at the national level (we'll have the '23 year forecast for that in
Orlando as well).
Another interim step you can take that doesn't require you
to wait until end of January would be subscribing to our Golf
Market Research Center (GMRC) and seeing how your '19-'22
performance at facility-level, weather-adjusted, has played out:
* You can email jim@pellucidcorp.com, to subscribe
($500/yr per facility, $450 for NGCOA members) and
get started by inputting your information through October
or...
* Get more information:
o Watch the 18-minute GoToWebinar recording of
the program overview and a demonstration of the
portal and reports (fill in your name and email and
it will open the video link; you're not signing up for
anything)
o Review the 2-pg program overview
To learn more, contact us at 888.827.9775,
or visit TrueClubSolutions.com.
TRUECLUBSOLUTIONS.COM | 888.827.9775
8 The Pellucid PersPecTive
December 2022
https://register.gotowebinar.com/recording/7458806921132082700
https://www.pellucidcorp.com/gmrc-overview
https://www.troon.com/family-of-brands/true-club-solutions/
The Pellucid Perspective - December 2022
Table of Contents for the Digital Edition of The Pellucid Perspective - December 2022
TOC
Will you need a parachute in ’23? What color will it be?
Is golf demand declining? Follow Utilization instead of rounds trends
Winter lull sets in; 6 activities, all Transactions
Nov GPH declines -19%, Year-to-Date slides to -6%
Oct Utilization is stable as rounds follow weather down, Year-to-Date clings to ~60% level!
Pittsburgh holding at #24 but, like many markets, much healthier than previously
The Pellucid Perspective - December 2022 - TOC
The Pellucid Perspective - December 2022 - Will you need a parachute in ’23? What color will it be?
The Pellucid Perspective - December 2022 - 3
The Pellucid Perspective - December 2022 - 4
The Pellucid Perspective - December 2022 - 5
The Pellucid Perspective - December 2022 - Is golf demand declining? Follow Utilization instead of rounds trends
The Pellucid Perspective - December 2022 - 7
The Pellucid Perspective - December 2022 - 8
The Pellucid Perspective - December 2022 - 9
The Pellucid Perspective - December 2022 - Winter lull sets in; 6 activities, all Transactions
The Pellucid Perspective - December 2022 - 11
The Pellucid Perspective - December 2022 - Nov GPH declines -19%, Year-to-Date slides to -6%
The Pellucid Perspective - December 2022 - 13
The Pellucid Perspective - December 2022 - Oct Utilization is stable as rounds follow weather down, Year-to-Date clings to ~60% level!
The Pellucid Perspective - December 2022 - 15
The Pellucid Perspective - December 2022 - Pittsburgh holding at #24 but, like many markets, much healthier than previously
The Pellucid Perspective - December 2022 - 17
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