The Pellucid Perspective - March 2023 - 5
- what is the difference between revenues early in the day versus
late in the day? Due to the POS dissections we have done
over the years, we were able to look at hourly data to provide
us with some reference points across the US. No matter what
part of the country we looked at, later in the day hours generate
a minimum of 40% more revenues per hour. The revenue differential
is even higher if we only look at Mondays - Fridays.
The chart above illustrates this for one of our client courses for
all 7 days.
Using a conservative methodology excluding the northern
1/3rd of US courses; that leaves about 9,000 courses that will
have 5 hours of WAC (weekday) moved from the early morning
into what will become additional " recreational daylight " capacity.
This will represent about 22,680,000 rounds being available
during higher revenue producing hours of the day for the about
18 weeks not currently on DST. We would add that these are
" peak " utilization hours in warm-weather snowbird destinations.
As we pointed out in our State of the Industry presentation, we
had about 714M rounds of WAC in 2022. We need to factor out
the abnormally poor golf weather (-7%) in 2022 and base our
calculation on 10 Year Normal WAC of about 780M; but this
still means about 2.9% of our total golf capacity will be moved
by making DST permanent. With those hours capable of producing
40% higher revenues the potential positive impact is estimated
at about +1.2% and as much as $200M of additional
revenues - not bad for a no-cost Act of Congress and a scratch
" Clear
Solutions
to Golf's
Business
Issues "
Visit our website and register for more
information and free sample reports at
www.pellucidcorp.com.
Or, contact Jim Koppenhaver to
discuss your unique needs at
jimk@pellucidcorp.com
or 847.612.6717
www.PellucidcorP.com
The Pellucid PersPecTive
5
http://www.pellucidcorp.com
http://www.PellucidcorP.com
The Pellucid Perspective - March 2023
Table of Contents for the Digital Edition of The Pellucid Perspective - March 2023
TOC
Does Permanent Daylight Savings = More Golf Industry Revenue?
Golf Will Have (some type of) Benchmarking in My Lifetime
6 Activities; Trickle of Transactions and no closures, good signs?
Feb GPH up +14%; two-month streak underway
Jan Utilization drops 10 pts, no need for alarm (yet)
Dallas at #14 looking healthy and showing momentum as PGA jewel nears opening
The Pellucid Perspective - March 2023 - TOC
The Pellucid Perspective - March 2023 - Does Permanent Daylight Savings = More Golf Industry Revenue?
The Pellucid Perspective - March 2023 - 3
The Pellucid Perspective - March 2023 - 4
The Pellucid Perspective - March 2023 - 5
The Pellucid Perspective - March 2023 - 6
The Pellucid Perspective - March 2023 - Golf Will Have (some type of) Benchmarking in My Lifetime
The Pellucid Perspective - March 2023 - 8
The Pellucid Perspective - March 2023 - 9
The Pellucid Perspective - March 2023 - 6 Activities; Trickle of Transactions and no closures, good signs?
The Pellucid Perspective - March 2023 - 11
The Pellucid Perspective - March 2023 - Feb GPH up +14%; two-month streak underway
The Pellucid Perspective - March 2023 - 13
The Pellucid Perspective - March 2023 - Jan Utilization drops 10 pts, no need for alarm (yet)
The Pellucid Perspective - March 2023 - 15
The Pellucid Perspective - March 2023 - Dallas at #14 looking healthy and showing momentum as PGA jewel nears opening
The Pellucid Perspective - March 2023 - 17
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