The Pellucid Perspective - December 2023 - 14
INDUSTRY
SCORECARD
October Utilization flat, Year-to-Date remains
slightly up
Industry Key Performance Indicators at-a-glance
Rounds by Facility Type Oct 2023
All Fac.
Types
4.0%
3.0%
2.0%
1.0%
0.0%
-1.0%
-2.0%
3.3%
Public
Access
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
3.7%
1.6%
-1.0%
-1.1%
-0.7%
Source: Golf Datatech
Private
n Curr Month
n Curr YtD
Looking at demand for October as reported by Golf Datatech,
we saw a modest drop (-1%) vs. Year Ago (YA). That slightly
impacted the YtD gain, now at +3% through 10 months of play.
According to Datatech, the month's flat outcome was the result
of similar declines in both Public and Private sectors. That leads
us to the monthly question of " How much of the demand change
was due to weather vs. changes in golfer engagement? " For the
answer, we'll need to look at the month via Pellucid's unique Utilization
view.
n %Utilization
n Pt. Chng vs. FY '22
Utilization & Point Change Oct 2023
For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather.
The comparative
benchmark is the Year End (YE) '21 value of 59%.
For those not familiar with Pellucid's Weather Impact tracking,
the underlying concept is relatively simple. In a theoretical
world where rounds follow weather, a 5% increase in Available
Rounds would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine
the weather-neutral performance of the average facility and
how it's changing during the year vs. the benchmark.
The basically flat demand gain continued the pattern of our
return to the pre-COVID era (where demand followed weather)
basically matching the previously-reported flat GPH in a
fractional Utilization loss for the month. For the YtD period,
this basically extended the game vs. weather maintaining the +1
pt Utilization figure (clawing our way back from a Q1 deficit of
~5 pts). In the absolute, we continue to cling to our 60%+ Utilization
performance YtD which suggests that demand is still
healthy net-of-weather and continues its elevated state relative
to our pre-COVID trading range of 52-55% for the decade
2010-2019.
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Curr.
Month
YtD
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
Source: Golf Datatech and Pellucid
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
1.6
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
-0.2
14 The Pellucid PersPecTive
December 2023
61.6%
1.3
63.7%
3.4
The Pellucid Perspective - December 2023
Table of Contents for the Digital Edition of The Pellucid Perspective - December 2023
TOC
Record Golf Revenue in ’23 will lead KPI trifecta of records
We’ve ridden rounds higher, tougher task of pricing & profitability lies ahead
8 Activities; Transactions (6) and New Dirt (2)
Nov GPH off-the-charts at +21%, Year-to-Date improves to +2%
October Utilization flat, Year-to-Date remains slightly up
Cincinnati, at #23, revisited since last review in ’21, holds that position
The Pellucid Perspective - December 2023 - TOC
The Pellucid Perspective - December 2023 - Record Golf Revenue in ’23 will lead KPI trifecta of records
The Pellucid Perspective - December 2023 - 3
The Pellucid Perspective - December 2023 - 4
The Pellucid Perspective - December 2023 - 5
The Pellucid Perspective - December 2023 - We’ve ridden rounds higher, tougher task of pricing & profitability lies ahead
The Pellucid Perspective - December 2023 - 7
The Pellucid Perspective - December 2023 - 8
The Pellucid Perspective - December 2023 - 9
The Pellucid Perspective - December 2023 - 8 Activities; Transactions (6) and New Dirt (2)
The Pellucid Perspective - December 2023 - 11
The Pellucid Perspective - December 2023 - Nov GPH off-the-charts at +21%, Year-to-Date improves to +2%
The Pellucid Perspective - December 2023 - 13
The Pellucid Perspective - December 2023 - October Utilization flat, Year-to-Date remains slightly up
The Pellucid Perspective - December 2023 - 15
The Pellucid Perspective - December 2023 - Cincinnati, at #23, revisited since last review in ’21, holds that position
The Pellucid Perspective - December 2023 - 17
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