The Pellucid Perspective - February 2024 - 1
The
Vol. 15, No. 2
February 2024
THE FUTURE STATE
2
6
10
12
14
16
AI's coming, but golf's not yet poised to leverage
By Jim Koppenhaver
CUSTOMER RELATIONSHIP MANAGEMENT
Growth in '24 will rely on operators navigating
CRM changes By Stuart Lindsay
COMINGS & GOINGS
17 Activities; Transactions/For Sales dominate with 12
WEATHER IMPACT
Jan GPH declines -30%, interesting start to full-year
favorable forecast?
BY-THE-NUMBERS
Dec Utilization registers down but Year-to-Date finishes
modestly up
MARKET FOCUS
Look at Las Vegas (not a Top 25) as Super Bowl bow, healthy
but not rosy outlook
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1
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The Pellucid Perspective - February 2024
Table of Contents for the Digital Edition of The Pellucid Perspective - February 2024
TOC
AI’s coming, but golf’s not yet poised to leverage
Growth in ’24 will rely on operators navigating CRM changes
17 Activities; Transactions/For Sales dominate with 12
Jan GPH declines -30%, interesting start to full-year favorable forecast?
Dec Utilization registers down but Year-to-Date finishes modestly up
Look at Las Vegas (not a Top 25) as Super Bowl bow, healthy but not rosy outlook
The Pellucid Perspective - February 2024 - TOC
The Pellucid Perspective - February 2024 - AI’s coming, but golf’s not yet poised to leverage
The Pellucid Perspective - February 2024 - 3
The Pellucid Perspective - February 2024 - 4
The Pellucid Perspective - February 2024 - 5
The Pellucid Perspective - February 2024 - Growth in ’24 will rely on operators navigating CRM changes
The Pellucid Perspective - February 2024 - 7
The Pellucid Perspective - February 2024 - 8
The Pellucid Perspective - February 2024 - 9
The Pellucid Perspective - February 2024 - 17 Activities; Transactions/For Sales dominate with 12
The Pellucid Perspective - February 2024 - 11
The Pellucid Perspective - February 2024 - Jan GPH declines -30%, interesting start to full-year favorable forecast?
The Pellucid Perspective - February 2024 - 13
The Pellucid Perspective - February 2024 - Dec Utilization registers down but Year-to-Date finishes modestly up
The Pellucid Perspective - February 2024 - 15
The Pellucid Perspective - February 2024 - Look at Las Vegas (not a Top 25) as Super Bowl bow, healthy but not rosy outlook
The Pellucid Perspective - February 2024 - 17
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