The Pellucid Perspective - April 2024 - 12

WEATHER
IMPACT
MARCH
Pac
NW Cst N
Pac
Inland N
Pac
NW Cst S
March Provides
" Spring-like effect "
(COR)
M
arch built on and expanded the February favorability
as Golf Playable Hours (GPH) were up 28% vs. YearAgo
(YA) which vaulted the Year-to-Date (YtD) from
-9% in February to +6% now through March. The YtD regional
breadth metric also swung into positive territory to a 2:1 ratio
comprised of 12 favorable regions vs. 8 unfavorables and 4 in
the neutral zone (+/- 2%) with the remaining 21 regions out-ofseason.
You can get that full picture monthly in multiple ways:
* Subscribe to the Pellucid Publications Membership
* Subscribe to the Geographic Weather Impact Report
(Nat'l, 45 regions, 61 markets monthly)
* Subscribe to Cognilogic (facility level, web-delivered,
unlimited access, updated daily)
* Subscribe to the Golf Market Research Center (facility
level, portal access, includes access to both Cognilogic
(historical Capacity Rds) and Foresight (60 day forecast
Capacity Rounds)
National Played Rounds for February as published by Golf
Datatech were, unsurprisingly, up at +5% at the All Facilities
level. This followed our previously-reported +11% GPH
gain for the month meaning that rounds didn't keep pace with
weather creating a Utilization drop of 4 points. This brings the
YtD Utilization point change to +2 points with Rounds still
down 5% but against a 9% decline in GPH.
Jim Koppenhaver comments on the results, " Mother Nature
provided a 2nd, even larger monthly boost to the year in March
after that ugly January start. Looking at the map in the current
month, it appears that geographies west of the Mississippi got
the majority of the benefit with the exception of Desert SW
(Phoenix and surrounds) which was flat. Looking at the YtD
among 12-month season regions, CA North (San Fran and
surrounds) continues to be the weather favorability leader at
+10% while Hawaii took a beating in February and sits at -18%
YtD (ouch). Switching to YtD market-level weather, Seattle
continues to lead at +28% while Atlanta also remains the biggest
laggard at -16% (improvement over Feb though). Finally,
observing the February YtD Utilization leaders & laggards,
12 The Pellucid PersPecTive
Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA
Pac
Inland S
C CA
Valley N
No
CA Coast
C CA
Valley C
So
NV
So
Int Mtn
No
NV
No
Int Mtn
No
Rck Mt
R
Cen
So
CA Coast
CA Val So
Des
SW West
D
SW
Miami and Atlanta top the class with 6 point gains each (so
Atlanta had crappy weather but rounds didn't follow it down
linearly) while Dallas-Ft Worth remains the season laggard at
-9 pts (weather's OK, rounds dropping for some reason). We're
waiting for the initial March submissions from our Golf Market
Research Center (GMRC) subscribers for Rounds, Golf
Revenue and Rate Card and it will be interesting to see what
(not if) " weather lift " we get in demand (Jim's going to " call " a
13-17% gain, let's see). In addition to knowing their weatheradjusted
performance, our GMRC subscribers also have visibility
into the summarized portfolio of participants and a limited
number of markets to reference whether their performance
is pacing, leading or lagging the GMRC portfolio universe;
you could too (hint, hint). "
April 2024

https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192 https://www.pellucidcorp.com/purchase-reports/Regl-Key-Mkts-Weather-Impact-Subscription-c130513021 https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191 https://www.pellucidcorp.com/reports/golf-market-research-center

The Pellucid Perspective - April 2024

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