The Pellucid Perspective - May 2024 - 12

WEATHER
IMPACT
APRIL
Pac
NW Cst N
April Represents
" Neutral " SeasonOpener
A
pril
extended the '24 season's favorability as Golf Playable
Hours (GPH) were up 1% vs. Year-Ago (YA) which
steadied the Year-to-Date (YtD) figure at +4%. The YtD
regional breadth metric remained in positive territory (and improved)
at a 3:1 ratio comprised of 28 favorable regions vs. 10
unfavorables and 6 in the neutral zone (+/- 2%) with only 1 region
yet out-of-season. You can get that full picture monthly in
multiple ways:
* Subscribe to the Pellucid Publications Membership
* Subscribe to the Geographic Weather Impact Report
(Nat'l, 45 regions, 61 markets monthly)
* Subscribe to Cognilogic (facility level, web-delivered,
unlimited access, updated daily)
* Subscribe to the Golf Market Research Center (facility
level, portal access, includes access to both Cognilogic
(historical Capacity Rds) and Foresight (60 day forecast
Capacity Rounds)
National Played Rounds for March as published by Golf
Datatech were, predictably, up 21% (based on our previous
+28% GPH figure) at the All Facilities level. Their call moderated
back to a more balanced result between the Public (+22%)
and Private (+19%) breakdown. The intersection of the 21%
played rounds gain and the 28% capacity rounds increase for
the month created a Utilization drop of 4 points. This brings
the YtD Utilization figure to basically flat (-0.6 points for the
detail geeks like us).
Jim Koppenhaver comments on the results, " April's basically
flat weather results took a pause after torrid gains in Feb-Mar
but, given that April is one of our most volatile months historically,
we'll take it. Looking at the map in the current month, it
appears that the middle of the country (north and south) and
Rockies benefitted while the East and California Coasts took
a hit vs. YA. Looking at the YtD among 12-month season regions,
CA Inland (all 3 regions) and North (San Fran and surrounds)
continue to be the weather favorability leaders at +10%
while the North VA/DC and SE Inland (Atlanta) regions are
registering double-digit declines through April. Switching to
YtD market-level weather and focusing on our Top 25 Markets,
Seattle continues to lead at +26% while Atlanta also remains
the biggest laggard at -11% (continued improvement though).
Also of note is San Diego is off 3%, you won't see them very of12
The Pellucid PersPecTive
Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA
Pac
NW Cst S
Pac
Inland S
C CA
Valley N
No
CA Coast
C CA
Valley C
So
NV
So
Int Mtn
No
NV
No
Int Mtn
Pac
Inland N
No
Rck Mt
R
Cen
So
CA Coast
CA Val So
Des
SW West
D
SW
ten in the measurable up/down column. Finally, observing the
March YtD Utilization leaders & laggards, Washington DC
leads the class with a 12 point gain (poor weather but rounds
didn't follow linearly) while Seattle overtook Dallas-Ft Worth
as the season laggard at -10 pts (stellar weather, decline in
rounds?). The initial April submissions from our Golf Market
Research Center (GMRC) subscribers for Rounds, Golf Revenue
and Rate Card suggest that Utilization and Golf RevpAR
will increase slightly against the flat weather result. In addition
to knowing their weather-adjusted performance, our GMRC
subscribers also have visibility into the summarized portfolio
of participants and a limited number of markets to reference
whether their performance is pacing, leading or lagging the
GMRC portfolio universe; you could too (hint, hint). "
May 2024

https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192 https://www.pellucidcorp.com/purchase-reports/Regl-Key-Mkts-Weather-Impact-Subscription-c130513021 https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191 https://www.pellucidcorp.com/reports/golf-market-research-center

The Pellucid Perspective - May 2024

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