The Pellucid Perspective - July 2024 - 1
The
Vol. 15, No. 7
July 2024
STEALTH TRENDS
2
6
10
12
14
16
Premiumization: Justifying higher prices through improved
products/experiences By Stuart Lindsay
GOLF MARKETS INSIGHTS
What's the strongest US Golf Market? Depends on how
you measure. By Jim Koppenhaver
COMINGS & GOINGS
Near-comatose activity (4), is everyone happy with " stasis "
or has activity gone underground?
WEATHER IMPACT
June delivers second consecutive GPH setback (-9%), Yearto-Date
now turns negative (-3%)
BY-THE-NUMBERS
May Utilization of 64%, (+3 pts, crappy weather but rounds
held), Year-to-Date swings to positive (+1 pt)
MARKET FOCUS
New release of Largest (size-based) and Strongest (sizeequivalized)
golf market rankings, all 207 of them!
www.PellucidcorP.com
The Pellucid PersPecTive
1
http://www.PellucidcorP.com
The Pellucid Perspective - July 2024
Table of Contents for the Digital Edition of The Pellucid Perspective - July 2024
TOC
Premiumization: Justifying higher prices through improved products/experiences
What’s the strongest US Golf Market? Depends on how you measure
Near-comatose activity (4), is everyone happy with “stasis” or has activity gone underground?
June delivers second consecutive GPH setback (-9%), Year-to-Date now turns negative (-3%)
May Utilization of 64%, (+3 pts, crappy weather but rounds held), Year-to-Date swings to positive (+1 pt)
New release of Largest (size-based) and Strongest (size-equivalized) golf market rankings, all 207 of them!
The Pellucid Perspective - July 2024 - TOC
The Pellucid Perspective - July 2024 - Premiumization: Justifying higher prices through improved products/experiences
The Pellucid Perspective - July 2024 - 3
The Pellucid Perspective - July 2024 - 4
The Pellucid Perspective - July 2024 - 5
The Pellucid Perspective - July 2024 - What’s the strongest US Golf Market? Depends on how you measure
The Pellucid Perspective - July 2024 - 7
The Pellucid Perspective - July 2024 - 8
The Pellucid Perspective - July 2024 - 9
The Pellucid Perspective - July 2024 - Near-comatose activity (4), is everyone happy with “stasis” or has activity gone underground?
The Pellucid Perspective - July 2024 - 11
The Pellucid Perspective - July 2024 - June delivers second consecutive GPH setback (-9%), Year-to-Date now turns negative (-3%)
The Pellucid Perspective - July 2024 - 13
The Pellucid Perspective - July 2024 - May Utilization of 64%, (+3 pts, crappy weather but rounds held), Year-to-Date swings to positive (+1 pt)
The Pellucid Perspective - July 2024 - 15
The Pellucid Perspective - July 2024 - New release of Largest (size-based) and Strongest (size-equivalized) golf market rankings, all 207 of them!
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