The Pellucid Perspective - July 2024 - 6

GOLF MARKETS
INSIGHTS
Evaluating Golf Market Strength:
A New Yardstick
By Jim Koppenhaver
A
longstanding staple of journalism and attracting eyeballs/
readers is publishing some list of " the best " or " the mostexpensive "
or " the hardest " or, my personal favorite, " the
most successful. " As proof, not a week goes by that you aren't
tempted, in some media you consume, by one of these headlines
and treatments. As a recent example, the Wall Street Journal
published " This is America's Best National Park. You've Probably
Never Heard of It. " Within the article it was relayed that
there are 63 national parks (interesting knowledge for a future
trivia quiz) and, lo and behold, there was a list of The 40 Best
National Parks. To their credit, they did a good job of outlining
what criteria were used and how/if the factors were weighted to
come up with the ranking (analysts like me would have liked to
6 The Pellucid PersPecTive
have seen the composite scores but I'm sure I'm in the minority
population within the reader base). It seemed to make sense to
me but, when I shared it with my wife, she looked it over and
said, " What did they use to come up with this list? " You see, part
of the challenge is that they rated them based on more quantitative
factors (number of trails, visitors per acre, accessibility
etc.) while she is more of a qualitative person (the wow! factor of
primary attractions, how close you can get to the features/action
etc.). My point is that any scoring and ranking of things is some
combination of objective and subjective facts but, hey, we love to
know how things compare and where our favorite ranks.
With that prologue, a relatively recent conversation with another
industry veteran, with whom Stuart and I enjoy trading
July 2024

The Pellucid Perspective - July 2024

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2024

TOC
Premiumization: Justifying higher prices through improved products/experiences
What’s the strongest US Golf Market? Depends on how you measure
Near-comatose activity (4), is everyone happy with “stasis” or has activity gone underground?
June delivers second consecutive GPH setback (-9%), Year-to-Date now turns negative (-3%)
May Utilization of 64%, (+3 pts, crappy weather but rounds held), Year-to-Date swings to positive (+1 pt)
New release of Largest (size-based) and Strongest (size-equivalized) golf market rankings, all 207 of them!
The Pellucid Perspective - July 2024 - TOC
The Pellucid Perspective - July 2024 - Premiumization: Justifying higher prices through improved products/experiences
The Pellucid Perspective - July 2024 - 3
The Pellucid Perspective - July 2024 - 4
The Pellucid Perspective - July 2024 - 5
The Pellucid Perspective - July 2024 - What’s the strongest US Golf Market? Depends on how you measure
The Pellucid Perspective - July 2024 - 7
The Pellucid Perspective - July 2024 - 8
The Pellucid Perspective - July 2024 - 9
The Pellucid Perspective - July 2024 - Near-comatose activity (4), is everyone happy with “stasis” or has activity gone underground?
The Pellucid Perspective - July 2024 - 11
The Pellucid Perspective - July 2024 - June delivers second consecutive GPH setback (-9%), Year-to-Date now turns negative (-3%)
The Pellucid Perspective - July 2024 - 13
The Pellucid Perspective - July 2024 - May Utilization of 64%, (+3 pts, crappy weather but rounds held), Year-to-Date swings to positive (+1 pt)
The Pellucid Perspective - July 2024 - 15
The Pellucid Perspective - July 2024 - New release of Largest (size-based) and Strongest (size-equivalized) golf market rankings, all 207 of them!
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202411
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202208
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202203
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202111
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
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https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
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