The Pellucid Perspective - July 2024 - 8
GOLF MARKETS
INSIGHTS
* o Public Golfers per Public 18-hole equivalents
(measures golfer density to support the existing
supply level)
* o We added two demographic measures because
growth and shifts in demographics (primarily
income) matter to the health of golf markets over
time and facilitate skating to " where the puck is
going to be " (channeling Wayne Gretzky)
* How do you size-equivalize? In all of the above
measures we created or selected, we kept an eye on
neutralizing pure market size-based metrics (i.e. total
number of holes, number of golfers, biggest population
etc.). Without boring you to death, we also used
100-based indexing in several calculations so that the
distance between large and small markets was reduced
giving the smaller markets a fighting chance to earn
their way onto the " strongest " list and respective ranking
OK, so all you really care about is seeing who's where on the
list and I've bored you with all this setup stuff about the fact that
we did it rigorously and the " math is right. " First, let's look at a
comparison of the Top 10 based on size vs. strength:
8 The Pellucid PersPecTive
July 2024
The Pellucid Perspective - July 2024
Table of Contents for the Digital Edition of The Pellucid Perspective - July 2024
TOC
Premiumization: Justifying higher prices through improved products/experiences
What’s the strongest US Golf Market? Depends on how you measure
Near-comatose activity (4), is everyone happy with “stasis” or has activity gone underground?
June delivers second consecutive GPH setback (-9%), Year-to-Date now turns negative (-3%)
May Utilization of 64%, (+3 pts, crappy weather but rounds held), Year-to-Date swings to positive (+1 pt)
New release of Largest (size-based) and Strongest (size-equivalized) golf market rankings, all 207 of them!
The Pellucid Perspective - July 2024 - TOC
The Pellucid Perspective - July 2024 - Premiumization: Justifying higher prices through improved products/experiences
The Pellucid Perspective - July 2024 - 3
The Pellucid Perspective - July 2024 - 4
The Pellucid Perspective - July 2024 - 5
The Pellucid Perspective - July 2024 - What’s the strongest US Golf Market? Depends on how you measure
The Pellucid Perspective - July 2024 - 7
The Pellucid Perspective - July 2024 - 8
The Pellucid Perspective - July 2024 - 9
The Pellucid Perspective - July 2024 - Near-comatose activity (4), is everyone happy with “stasis” or has activity gone underground?
The Pellucid Perspective - July 2024 - 11
The Pellucid Perspective - July 2024 - June delivers second consecutive GPH setback (-9%), Year-to-Date now turns negative (-3%)
The Pellucid Perspective - July 2024 - 13
The Pellucid Perspective - July 2024 - May Utilization of 64%, (+3 pts, crappy weather but rounds held), Year-to-Date swings to positive (+1 pt)
The Pellucid Perspective - July 2024 - 15
The Pellucid Perspective - July 2024 - New release of Largest (size-based) and Strongest (size-equivalized) golf market rankings, all 207 of them!
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