The Pellucid Perspective - August 2024 - 15

40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Jan Feb Mar
28%
11%
I
I
I
1%
I
-6%
-30%
Source: Pellucid
In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or
GPH) so our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets
or individual facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program,
the Geographical Weather Impact reports or Cognilogic (individual facility down to daily level).
The above shows that July weather impact was a 3rd consecutive disappointment compared to '23 at -4%. That further erodes
the early-year favorability as the YtD figure is now solidly down through 7 months. For those tuned to the Pellucid channel (i.e.
attended or have read our '23 State of the Industry report), you know that in January our national full-year forecast was a significant
" up " so the May-July results are making us moderate the year-end which our weather partner experts' model is (begrudgingly)
accepting (we're now showing a modest " up " ). We've seen the preview of the July rounds from our Golf Market Research Center
(GMRC) subscribers and they suggest that demand will sag but less than the weather decline which will sustain the resolute trend
to play despite weather but that strength is softening slightly if those results hold up for our final call for the month. If you were
a GMRC subscriber you'd already know both your weather impact and Utilization for the month and YtD. If you want a look
into our weather forecasting " crystal ball " for '24 at the national level, you can get that by subscribing to our Geographic Weather
Impact tracking. For individual facilities, you can get our web-based, facility-specific weather forecast service for the next 60 days
by subscribing to Cognilogic Foresight (or subscribing to GMRC for facility owner/operators).
Pellucid Publications Membership
Geographical Weather Impact
Cognilogic
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
-2.0%
-4.0%
-6.0%
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Source: Golf Datatech & Pellucid
Jan Feb Mar
11
6.2
2.6
I I I I I I I I I I I I I
-1.0
-3.9
-3.7
2.2
Utilization Rate 2024 Monthly Point Chng vs. Prior Full Year
Apr
May
Jun Jul
I
-9%
I
-4%
I
I
I
I
I
7%
I I I I I I
-3%
-6%
Golf Playable Hours 2024 Monthly % Chng vs. Year Ago
Aug Sep
Apr
May
Jun Jul
Oct
Nov
Dec
YtD Q1 Q2 Q3 Q4
Aug Sep Oct Nov Dec
YtD
11
The above graphic represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (61%) to determine if we improved or lost utilization in the current month.
June demonstrated golfers' continued resolve to play as Utilization was up sharply for a 2nd consecutive month. That elevated
the YtD figure into positive territory at +2 points. Jim's June Utilization " call " was +2-4 pts so he got the direction right but missed
on the magnitude of the up. For July, he's going to go with +/-2 pts or basically a " hold " on Utilization; we'll see. Our GMRC
subscribers have already seen their July and YtD results from Golf Revenue down to Discount Rate via the trend and scorecard
views for their facility and the summary portfolio of GMRC participants; you too could be in-the-know by inquiring here.
www.PellucidcorP.com
The Pellucid PersPecTive
15

https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-p235240904 https://www.pellucidcorp.com/purchase-reports/Cognilogic-Facility-Level-Year-End-Report-Monthly-Updates-p235256610 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/Golf-Market-Research-Center-c112031546 https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-p235240904 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/Cognilogic-Facility-Level-Year-End-Report-Monthly-Updates-p235256610 https://www.pellucidcorp.com/reports/golf-market-research-center http://www.PellucidcorP.com

The Pellucid Perspective - August 2024

Table of Contents for the Digital Edition of The Pellucid Perspective - August 2024