The Pellucid Perspective - September 2024 - 17

40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
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Jan Feb Mar
28%
11%
I
I
I
1%
4%
I
-6%
-30%
Source: Pellucid
In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or
GPH) so our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets
or individual facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program,
the Geographical Weather Impact reports or Cognilogic (individual facility down to daily level).
The above shows that August weather impact broke our 3-month streak of declines compared to '23 registering +4%. That
slightly helped to boost the YtD figure to a slight negative of -2% through 8 months. For those tuned to the Pellucid channel (i.e.
attended or have read our '23 State of the Industry report), you know that in January our national full-year forecast was a significant
" up " so, after downward results May-Jul, the August figure gives us some hope that we'll at least be within shouting distance
of that forecast come December. We've seen the preview of the August rounds from our Golf Market Research Center (GMRC)
subscribers and they suggest that demand will follow the weather upwards and perhaps even outperform the GPH result. If you
were a GMRC subscriber you'd already know both your weather impact and Utilization for the month and YtD. If you want a look
into our weather forecasting " crystal ball " for '24 at the national level, you can get that by subscribing to our Geographic Weather
Impact tracking. For individual facilities, you can get our web-based, facility-specific weather forecast service for the next 60 days
by subscribing to Cognilogic Foresight (or subscribing to GMRC for facility owner/operators).
Pellucid Publications Membership
Geographical Weather Impact
Cognilogic
I
-9%
I
-4%
I
I
I
I
I
7%
I I I I I I
-2%
-6%
Golf Playable Hours 2024 Monthly % Chng vs. Year Ago
Aug Sep
Apr
May
Jun Jul
Oct
Nov
Dec
YtD Q1 Q2 Q3 Q4
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
-2.0%
-4.0%
-6.0%
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Source: Golf Datatech & Pellucid
Jan Feb Mar
11
6.2
2.6
1.0
I I I I I I I I I I I I I
-1.0
-3.9
-3.7
2.0
Utilization Rate 2024 Monthly Point Chng vs. Prior Full Year
Apr
May
Jun Jul
Aug Sep Oct Nov Dec
YtD
11
The above graphic represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (61%) to determine if we improved or lost utilization in the current month.
July continued the trend of golfers' demand resilience regardless of weather as Utilization was positive for the 3rd consecutive
month. The YtD figure remained relatively unchanged at +2 points. Jim's July Utilization " call " was +/-2 pts so he gets a " win " for
that call. For August, he's going to go with +0-2 pts or an " outperform " on Utilization; we'll see. Our GMRC subscribers have
already seen their August and YtD results from Golf Revenue down to Discount Rate via the trend and scorecard views for their
facility and the summary portfolio of GMRC participants; you too could be in-the-know by inquiring here.
www.PellucidcorP.com
The Pellucid PersPecTive
17
The Pellucid Perspective - September 2024

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