IEEE Power & Energy Magazine - January/February 2018 - 18

and, as a result, such incentives may
not be effective and may even be countereffective. The authors then present
alternative strategies to change the behavior of energy consumers and discuss
how and when monetary incentives may
strengthen or undermine these strategies.
in the final article, "At the Heart of a
sustainable Energy Transition" by Perlaviciute, schuitema, devine-Wright,
and ram, the authors contend that public
engagement and acceptance are crucial
for realizing sustainable-energy projects. They argue that misguided, inaccurate, and simplified assumptions about
public acceptability often lead to ineffective policies that lack public support.
various misperceptions of policy makers and engineers are discussed, such
as interpreting all public resistance to

energy projects as a not-in-my-backyard
response and assuming that financial
incentives or information provision will
always enhance public acceptance. The
belief that initial resistance to change
will automatically be overcome when
changes are made is debated. Finally,
the idea of a one-size-fits-all approach
is critically discussed. The authors state
that public acceptance depends on the
characteristics of energy projects, the
qualities and meanings of places where
projects are sited, and general psychological and social factors. Taking
such different factors into account, they
outline concrete steps for progress, alternative approaches that take public
acceptability as a necessary and valuable
building block for the development of
energy projects.

The issue concludes with an "in My
view" column by gerd schönwälder
from the European Commission, who
makes the case for empowering people
and putting them at the center of the new,
greener energy system of the future. He
discusses why empowering people is
needed, which knowledge gaps and research challenges are out there, and why
they need to be addressed. in his role in
the European Commission, schönwälder
works on embedding socioeconomic aspects of the transition to a decarbonized
energy system in EU policy directions.
We hope that this issue of IEEE
Power & Energy Magazine will broaden your horizon and, most of all, stimulates debate among engineers, social
scientists, and humanists.
p&e

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