Pizza Today - July 2015 - 53
Above: Paul
DiAgostino.
Left: Famous
fried calzone.
Buddyspizza.com creates an experience of the restaurant's history.
1. KEEP IT SIMPLE. A cluttered
homepage will make it tough to locate
the most important information about
your restaurant.
Instead of filling up pages, consider
what consumers coming to your site
will be interested in. They'll likely want
to know your hours of operations,
address, and a way to get in touch.
Place the days and times your restaurant is open in a prominent spot. A
map or set of directions listed alongside
the address can help diners locate you
on the ground.
"Make sure your contact information
is easy to find," advises Holub. "Many
times, a customer may just be looking
for the phone number to call in."
2. ENTICE THROUGH PICTURES.
"Pizza is the best-looking food on
Earth, so your Web site should contain
numerous visuals of the menu items,"
advises Nathan Yates, owner and lead
Web site designer at Forward View
Consulting in Virginia.
"Use images of pizza as Web site
background images or create a fullscreen pizza photo for your homepage," suggests Yates. "Show melty, bubbling cheese and lots of colorful toppings in the pictures." Photos featuring
how your pizzas are made, such as a
shot of a brick oven or picture of the
dough being prepared, work as well.
You can even create the Web site's
color palette from a photo of your
ingredients, says Yates. Try using red
tones from the sauce, green from the
peppers and golden hues that resemble
the color of the cheese on your pies.
"It's one thing to take a quick snapshot of a dish for your Instagram feed
or social media, but quite another to
have poorly lit, badly done photos on
your Web site," explains Holub. "Many
potential customers are checking you
out for the first time via your Web site,
so make sure to put your best food forward and hire a photographer to shoot
your best pizzas and other dishes."
3. CREATE AN EXPERIENCE. Visit
Buddyspizza.com, and you'll immediately get an idea of the restaurant's
history, menu offerings and what type
of atmosphere you'll find when you go
to the place.
J U LY 2 0 1 5 / P I Z Z AT O D AY. C O M / 5 3
http://www.Buddyspizza.com
http://www.Buddyspizza.com
http://www.PIZZATODAY.COM
Pizza Today - July 2015
Table of Contents for the Digital Edition of Pizza Today - July 2015
Pizza Today - July 2015
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Places That Rock
Dough Doctor
So Pesky
You’re Cured!
Holy Ravioli!
It’s a Stretch
Outside Looking In
Web Wonders
Delivering the Goods
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Behind the Scenes
Pizza Today - July 2015 - CT1
Pizza Today - July 2015 - CT2
Pizza Today - July 2015 - Pizza Today - July 2015
Pizza Today - July 2015 - Cover2
Pizza Today - July 2015 - Commentary
Pizza Today - July 2015 - 4
Pizza Today - July 2015 - 5
Pizza Today - July 2015 - Contents
Pizza Today - July 2015 - 7
Pizza Today - July 2015 - 8
Pizza Today - July 2015 - 9
Pizza Today - July 2015 - Contributors
Pizza Today - July 2015 - 11
Pizza Today - July 2015 - Expo Spotlight
Pizza Today - July 2015 - 13
Pizza Today - July 2015 - Interact
Pizza Today - July 2015 - 15
Pizza Today - July 2015 - Conversation
Pizza Today - July 2015 - 17
Pizza Today - July 2015 - Man on the Street
Pizza Today - July 2015 - 19
Pizza Today - July 2015 - Respecting the Craft
Pizza Today - July 2015 - 21
Pizza Today - July 2015 - Trending Recipes
Pizza Today - July 2015 - 23
Pizza Today - July 2015 - Places That Rock
Pizza Today - July 2015 - 25
Pizza Today - July 2015 - Dough Doctor
Pizza Today - July 2015 - 27
Pizza Today - July 2015 - 28
Pizza Today - July 2015 - 29
Pizza Today - July 2015 - So Pesky
Pizza Today - July 2015 - 31
Pizza Today - July 2015 - 32
Pizza Today - July 2015 - 33
Pizza Today - July 2015 - You’re Cured!
Pizza Today - July 2015 - 35
Pizza Today - July 2015 - 36
Pizza Today - July 2015 - 37
Pizza Today - July 2015 - Holy Ravioli!
Pizza Today - July 2015 - 39
Pizza Today - July 2015 - 40
Pizza Today - July 2015 - 41
Pizza Today - July 2015 - It’s a Stretch
Pizza Today - July 2015 - 43
Pizza Today - July 2015 - 44
Pizza Today - July 2015 - 45
Pizza Today - July 2015 - Outside Looking In
Pizza Today - July 2015 - 47
Pizza Today - July 2015 - 48
Pizza Today - July 2015 - 49
Pizza Today - July 2015 - 50
Pizza Today - July 2015 - 51
Pizza Today - July 2015 - Web Wonders
Pizza Today - July 2015 - 53
Pizza Today - July 2015 - 54
Pizza Today - July 2015 - 55
Pizza Today - July 2015 - Delivering the Goods
Pizza Today - July 2015 - 57
Pizza Today - July 2015 - 58
Pizza Today - July 2015 - Product Showcase
Pizza Today - July 2015 - 60
Pizza Today - July 2015 - 61
Pizza Today - July 2015 - Pizza Today Yellow Pages
Pizza Today - July 2015 - 63
Pizza Today - July 2015 - 64
Pizza Today - July 2015 - 65
Pizza Today - July 2015 - 66
Pizza Today - July 2015 - 67
Pizza Today - July 2015 - 68
Pizza Today - July 2015 - 69
Pizza Today - July 2015 - 70
Pizza Today - July 2015 - The Marketplace
Pizza Today - July 2015 - 72
Pizza Today - July 2015 - 73
Pizza Today - July 2015 - 74
Pizza Today - July 2015 - 75
Pizza Today - July 2015 - 76
Pizza Today - July 2015 - 77
Pizza Today - July 2015 - 78
Pizza Today - July 2015 - 79
Pizza Today - July 2015 - 80
Pizza Today - July 2015 - Reader’s Resource
Pizza Today - July 2015 - Behind the Scenes
Pizza Today - July 2015 - Cover3
Pizza Today - July 2015 - Cover4
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