Pizza Today - January 2016 - 62

LEFT: Chef owner Michael Schwartz received the James Beard Award for Best Chef: South in 2010. TOP RIGHT: The Warm Brussels Sprouts &
Stracciatella with pears, pistachios, herbs and a creamy parmigiano dressing. BOTTOM RIGHT: Polenta fries with spicy ketchup.

has a larger footprint in the common
and bar areas and back of house to
accommodate higher output.
The Harry's Pizzeria concept is

the brainchild of Schwartz, a James
Beard Award-winning chef. He has
dotted the city with his unique cuisine,
including his flagship restaurant,
Michael's Genuine, which ignited the
Harry's pizza concept. He formed The
Genuine Hospitality Group, operating
a handful of Schwartz brands in South
Florida, Grand Cayman and on board a
select Royal Carribean line.
"I really thought it was an opportunity to make something like Michael's
Genuine with pizza being the focus,
more approachable to everyday people
and families and younger kids that didn't
have the budget to go to a place like
Michael's Genuine," Schwartz says. "So
it gives me all of that creative outlet
6 2 / P I Z Z AT O D AY. C O M / J A N UA R Y 2 0 1 6

while capturing a whole different demographic of Millennials, who want to eat
out all of the time and are sophisticated
enough to know the difference in quality."
Among Miami's leading restaurateurs, Schwartz wasn't quick to pull the
trigger on a second Harry's. "We didn't
rush because we had to really figure
it out," he says. "We came from the
restaurant mentality of buying quality
ingredients and so it took us awhile a)
to get costs in line and b) to get it to a
place where we were ready to say 'OK,
we can do this. Let's do another one, let
alone let's do a bunch of them.'"
With a four-mouth construction
delay, Schwartz and his team built up
quite the calculated anticipation for the
opening. Coconut Grove differs from
the original Design District location.
The original Harry's borders a highend, luxury shopping area and draws a

cross-cultural clientele.
First impression, Schwartz says, was
key to entering the tightknit Coconut
Grove neighborhood of young families,
Millennials and businesses. Fitting
into the neighborhood required a lot
of frontend engagement before Harry's
opened its doors, demonstrating the
pizzeria's neighborhood focus.
Schwartz and Jackie Sayet, brand
director at The Genuine Hospitality
Group, laid the groundwork by reaching out to community development
leaders, chefs, business owners, residents, Harry's advocates and the Business Improvement District in Coconut
Grove. "It was important to engage
with them and listen," Sayet says.
Harry's also rolled out its mobile
oven to give Coconut Grove a taste of
its menu offerings during construction.
A focused social media campaign was
also key to sharing not only the amaz-



http://www.PIZZATODAY.COM

Pizza Today - January 2016

Table of Contents for the Digital Edition of Pizza Today - January 2016

Pizza Today - January 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Late-night Security
From-scratch Products
Ingredient Updates
Creative Kids Menu
Branding as Artisan
Smartphone Apps
Pizza Today on the Road: Pizza Bar, Miami, FL
Pizza Today on the Road: Pizza Bar, Miami, FL
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - January 2016 - CT1
Pizza Today - January 2016 - CT2
Pizza Today - January 2016 - Pizza Today - January 2016
Pizza Today - January 2016 - Cover2
Pizza Today - January 2016 - Commentary
Pizza Today - January 2016 - 4
Pizza Today - January 2016 - 5
Pizza Today - January 2016 - Contents
Pizza Today - January 2016 - 7
Pizza Today - January 2016 - 8
Pizza Today - January 2016 - 9
Pizza Today - January 2016 - Contributors
Pizza Today - January 2016 - 11
Pizza Today - January 2016 - Expo Spotlight
Pizza Today - January 2016 - 13
Pizza Today - January 2016 - Interact
Pizza Today - January 2016 - 15
Pizza Today - January 2016 - Conversation
Pizza Today - January 2016 - 17
Pizza Today - January 2016 - Man on the Street
Pizza Today - January 2016 - 19
Pizza Today - January 2016 - Respecting the Craft
Pizza Today - January 2016 - 21
Pizza Today - January 2016 - Trending Recipes
Pizza Today - January 2016 - 23
Pizza Today - January 2016 - Destinations
Pizza Today - January 2016 - 25
Pizza Today - January 2016 - Dough Doctor
Pizza Today - January 2016 - 27
Pizza Today - January 2016 - 28
Pizza Today - January 2016 - 29
Pizza Today - January 2016 - Late-night Security
Pizza Today - January 2016 - 31
Pizza Today - January 2016 - 32
Pizza Today - January 2016 - 33
Pizza Today - January 2016 - From-scratch Products
Pizza Today - January 2016 - 35
Pizza Today - January 2016 - 36
Pizza Today - January 2016 - 37
Pizza Today - January 2016 - Ingredient Updates
Pizza Today - January 2016 - 39
Pizza Today - January 2016 - 40
Pizza Today - January 2016 - 41
Pizza Today - January 2016 - 42
Pizza Today - January 2016 - 43
Pizza Today - January 2016 - Creative Kids Menu
Pizza Today - January 2016 - 45
Pizza Today - January 2016 - 46
Pizza Today - January 2016 - 47
Pizza Today - January 2016 - Branding as Artisan
Pizza Today - January 2016 - 49
Pizza Today - January 2016 - 50
Pizza Today - January 2016 - 51
Pizza Today - January 2016 - Smartphone Apps
Pizza Today - January 2016 - 53
Pizza Today - January 2016 - 54
Pizza Today - January 2016 - 55
Pizza Today - January 2016 - Pizza Today on the Road: Pizza Bar, Miami, FL
Pizza Today - January 2016 - 57
Pizza Today - January 2016 - 58
Pizza Today - January 2016 - 59
Pizza Today - January 2016 - Pizza Today on the Road: Pizza Bar, Miami, FL
Pizza Today - January 2016 - 61
Pizza Today - January 2016 - 62
Pizza Today - January 2016 - 63
Pizza Today - January 2016 - 64
Pizza Today - January 2016 - 65
Pizza Today - January 2016 - 66
Pizza Today - January 2016 - Product Showcase
Pizza Today - January 2016 - 68
Pizza Today - January 2016 - 69
Pizza Today - January 2016 - Pizza Today Yellow Pages
Pizza Today - January 2016 - 71
Pizza Today - January 2016 - 72
Pizza Today - January 2016 - 73
Pizza Today - January 2016 - 74
Pizza Today - January 2016 - 75
Pizza Today - January 2016 - 76
Pizza Today - January 2016 - 77
Pizza Today - January 2016 - The Marketplace
Pizza Today - January 2016 - 79
Pizza Today - January 2016 - 80
Pizza Today - January 2016 - 81
Pizza Today - January 2016 - 82
Pizza Today - January 2016 - 83
Pizza Today - January 2016 - 84
Pizza Today - January 2016 - 85
Pizza Today - January 2016 - 86
Pizza Today - January 2016 - 87
Pizza Today - January 2016 - 88
Pizza Today - January 2016 - Reader’s Resource
Pizza Today - January 2016 - Snapped
Pizza Today - January 2016 - Cover3
Pizza Today - January 2016 - Cover4
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