Pizza Today - February 2016 - 75
LEFT: Each pie is prepped using freshly-made dough, homemade sauce and hand-cut toppings. TOP RIGHT: Bright, primary colors on the store front
help attract customers. BOTTOM RIGHT: B & J's spacious interior features an open kitchen, and "honor system" beer cases.
Also on the menu are small salads,
a handful of appetizers, signature subs
and pizzas.
Among the top sellers are chicken
wings ($6.47 for a half-dozen and
$12.24 for a dozen). There are several
different styles, but customers seem to
gobble up the sea salt and cracked black
pepper wings that are simply tossed
with olive oil. They're baked, not fried,
reducing greasiness and providing just
the right amount of crisp. Wings are so
popular that the company goes through
an impressive 32 cases of them a week.
Part of what makes B & J's so
successful is the restaurant's enviable
beer program. Not only do they brew
their own, but they also have a wall of
cooler cases filled with craft beers from
all around the world. Now, beer and
wine accounts for up to 25 percent of
the company's sales.
"We've kind of been the spearhead
in the state of Texas for imported and
specialty craft beer," Chris says. Product
distribution (as well as some parts for
their brewing system) is sometimes
difficult in Corpus Christi, and the
Bakers have traveled to Dallas and
Austin to source some of their beer
offerings. They lobbied with both state
and local officials to add a brew pub
component to B & J's, and the beer
business took off spectacularly under
brewmaster Kyle Hotz.
"Once I get people here, I had to
have another reason to get them to
come," Jack says. Thus, B & J's loyalty
beer program was built with just 100 or
so members. Today, the "Import Beer
Club" boasts 20,000 members from
all around the world. The top member
has nearly 5,000 brands to his name.
Among the awards drinkers can win
are hats, t-shirts and mugs, but when a
customer hits the 1,000-beer mark, B
& J's will brew a small keg of his or her
own signature beer.
Surprisingly, the company's beer cases
are on an honor system. "You really
can do that," Jack says. "We trust our
customers, and then it's worth the trust.
I don't know which comes first."
Although B & J's has been slow
to grow in terms of units, the Bakers
don't seem to be slowing down. Still,
they're not frantically searching to add
stores. They're hoping to open another
brew pub pizzeria - but not at the risk
of losing that personal touch. "By far,
the No. 1 thing is that relationship with
the customer," Jack says.
Adds Chris: "It's a place we come to to
be with our friends." n
MANDY WOLF DETWILER
editor at Pizza Today.
is managing
F E B R UA R Y 2 0 1 6 / P I Z Z AT O D AY. C O M / 7 5
http://www.PIZZATODAY.COM
Pizza Today - February 2016
Table of Contents for the Digital Edition of Pizza Today - February 2016
Pizza Today - February 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Standing out in a strip mall
Window marketing
Shrimp on pizza
Stromboli
Portion control
Leasing concerns
Loyalty Rewards Programs
Employee performance reviews
Pizza Expo 2016
Pizza Today on the Road: B & J’s Pizza Restaurant, Corpus Christi, TX
Pizza Today on the Road: Authentic New York Pizza, Corpus Christi, TX
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - February 2016 - CT1
Pizza Today - February 2016 - CT2
Pizza Today - February 2016 - Pizza Today - February 2016
Pizza Today - February 2016 - Cover2
Pizza Today - February 2016 - Commentary
Pizza Today - February 2016 - 4
Pizza Today - February 2016 - 5
Pizza Today - February 2016 - Contents
Pizza Today - February 2016 - 7
Pizza Today - February 2016 - 8
Pizza Today - February 2016 - 9
Pizza Today - February 2016 - Contributors
Pizza Today - February 2016 - 11
Pizza Today - February 2016 - Expo Spotlight
Pizza Today - February 2016 - 13
Pizza Today - February 2016 - Interact
Pizza Today - February 2016 - 15
Pizza Today - February 2016 - Conversation
Pizza Today - February 2016 - 17
Pizza Today - February 2016 - Man on the Street
Pizza Today - February 2016 - 19
Pizza Today - February 2016 - Respecting the Craft
Pizza Today - February 2016 - 21
Pizza Today - February 2016 - Trending Recipes
Pizza Today - February 2016 - 23
Pizza Today - February 2016 - Destinations
Pizza Today - February 2016 - 25
Pizza Today - February 2016 - Dough Doctor
Pizza Today - February 2016 - 27
Pizza Today - February 2016 - 28
Pizza Today - February 2016 - 29
Pizza Today - February 2016 - Standing out in a strip mall
Pizza Today - February 2016 - 31
Pizza Today - February 2016 - 32
Pizza Today - February 2016 - 33
Pizza Today - February 2016 - Window marketing
Pizza Today - February 2016 - 35
Pizza Today - February 2016 - 36
Pizza Today - February 2016 - 37
Pizza Today - February 2016 - Shrimp on pizza
Pizza Today - February 2016 - 39
Pizza Today - February 2016 - 40
Pizza Today - February 2016 - 41
Pizza Today - February 2016 - 42
Pizza Today - February 2016 - 43
Pizza Today - February 2016 - Stromboli
Pizza Today - February 2016 - 45
Pizza Today - February 2016 - 46
Pizza Today - February 2016 - 47
Pizza Today - February 2016 - Portion control
Pizza Today - February 2016 - 49
Pizza Today - February 2016 - 50
Pizza Today - February 2016 - 51
Pizza Today - February 2016 - Leasing concerns
Pizza Today - February 2016 - 53
Pizza Today - February 2016 - 54
Pizza Today - February 2016 - 55
Pizza Today - February 2016 - Loyalty Rewards Programs
Pizza Today - February 2016 - 57
Pizza Today - February 2016 - 58
Pizza Today - February 2016 - 59
Pizza Today - February 2016 - Employee performance reviews
Pizza Today - February 2016 - 61
Pizza Today - February 2016 - 62
Pizza Today - February 2016 - 63
Pizza Today - February 2016 - Pizza Expo 2016
Pizza Today - February 2016 - 65
Pizza Today - February 2016 - 66
Pizza Today - February 2016 - 67
Pizza Today - February 2016 - 68
Pizza Today - February 2016 - 69
Pizza Today - February 2016 - 70
Pizza Today - February 2016 - 71
Pizza Today - February 2016 - Pizza Today on the Road: B & J’s Pizza Restaurant, Corpus Christi, TX
Pizza Today - February 2016 - 73
Pizza Today - February 2016 - 74
Pizza Today - February 2016 - 75
Pizza Today - February 2016 - Pizza Today on the Road: Authentic New York Pizza, Corpus Christi, TX
Pizza Today - February 2016 - 77
Pizza Today - February 2016 - 78
Pizza Today - February 2016 - 79
Pizza Today - February 2016 - Preferred Supplier
Pizza Today - February 2016 - 81
Pizza Today - February 2016 - 82
Pizza Today - February 2016 - 83
Pizza Today - February 2016 - 84
Pizza Today - February 2016 - 85
Pizza Today - February 2016 - 86
Pizza Today - February 2016 - 87
Pizza Today - February 2016 - 88
Pizza Today - February 2016 - 89
Pizza Today - February 2016 - 90
Pizza Today - February 2016 - 91
Pizza Today - February 2016 - 92
Pizza Today - February 2016 - 93
Pizza Today - February 2016 - 94
Pizza Today - February 2016 - 95
Pizza Today - February 2016 - 96
Pizza Today - February 2016 - 97
Pizza Today - February 2016 - 98
Pizza Today - February 2016 - 99
Pizza Today - February 2016 - 100
Pizza Today - February 2016 - 101
Pizza Today - February 2016 - 102
Pizza Today - February 2016 - Product Showcase
Pizza Today - February 2016 - 104
Pizza Today - February 2016 - 105
Pizza Today - February 2016 - Pizza Today Yellow Pages
Pizza Today - February 2016 - 107
Pizza Today - February 2016 - 108
Pizza Today - February 2016 - 109
Pizza Today - February 2016 - 110
Pizza Today - February 2016 - 111
Pizza Today - February 2016 - 112
Pizza Today - February 2016 - 113
Pizza Today - February 2016 - 114
Pizza Today - February 2016 - The Marketplace
Pizza Today - February 2016 - 116
Pizza Today - February 2016 - 117
Pizza Today - February 2016 - 118
Pizza Today - February 2016 - 119
Pizza Today - February 2016 - 120
Pizza Today - February 2016 - 121
Pizza Today - February 2016 - 122
Pizza Today - February 2016 - 123
Pizza Today - February 2016 - 124
Pizza Today - February 2016 - 125
Pizza Today - February 2016 - 126
Pizza Today - February 2016 - 127
Pizza Today - February 2016 - 128
Pizza Today - February 2016 - Reader’s Resource
Pizza Today - February 2016 - Snapped
Pizza Today - February 2016 - Cover3
Pizza Today - February 2016 - Cover4
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