Pizza Today - August 2016 - 14
interact
GETTING SOCIAL
PIECE OF PIE PIZZA
Social Media Poll
THE MAJORITY OF
YOUR ORDERS
ARE MADE BY:
ONLINE:
PHONE :
WALK-IN :
with Clayton Krueger
Social Media
is for Branding
It's difficult to remember a time
before Facebook. If you're like
me, you scroll the newsfeed daily
out of habit. When an ad pops
up on your feed, you scroll right
past. These ads are from brands
paying to reach you based on your
interests. They often miss the mark
because they are trying to sell you
a product through a social network.
What they should be doing is
telling their story and showing you
why they are different and special;
that's branding. Jeff Bezos, founder
& CEO of Amazon.com said, "Your
brand is what people say about
you when you're not in the room."
Social networks provide the perfect
opportunity for you to give them
something to talk about.
Now that isn't to say that we
never advertise on Facebook here
at Farrelli's, quite the contrary.
However, when we pay to
advertise our latest Pizza of the
Month, it's not just a post for
a new pizza we're selling. We
produce a video highlighting the
signature ingredients used on the
pizza. We showcase the attention
to detail in the pizza's preparation.
In other words we brand our pizza
as being a slice above the rest
and people can see (and explain)
why. The result is engagement,
lots of it!
Find a way to highlight your
brand through social media and
your audience will respond.
CLAYTON KRUEGER is the director
of marketing and communications
for Farrelli's Wood Fire Pizza.
1 4 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 6
72%
14%
14%
#PizzaTodayReader
WHY IT WORKS: This is a brilliant Instagram post. It lets
its customers know that dough is made in-house with careful
consideration and offers some insight of a pizza's creation from start to
finish. Craftsmanship is often overlooked by guests, and this post puts
it front and center.
LOUI LOUI'S AUTHENTIC DETROIT STYLE PIZZA
@vinniesbrooklyn: Sean
Berthiaume takes a break
from work to enjoy a surprise
appearance in Pizza Today.
#dailypizza
WHY IT WORKS: This Facebook post stopped us dead in our
... feed. Not only is the photo eye-catching, but the post also lets
customers know there's more to this pizzeria than just pizza. Loui Loui's
gets in their gluten free and bar offerings as well.
Follow Pizza Today's Instagram account to
see the #dailypizza. This beautiful pie was
shot by Art Director Josh Keown at Pizza
Jerk in Portland, Oregon.
http://www.Amazon.com
http://www.PIZZATODAY.COM
Pizza Today - August 2016
Table of Contents for the Digital Edition of Pizza Today - August 2016
Pizza Today - August 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Proactive HVAC Care
Hot Toppings: Pineapple
Food Quality Control
Protecting Trade Secrets
Market Competition
Independent of the Year: Sizzle Pie, Portland, OR
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - August 2016 - CT1
Pizza Today - August 2016 - CT2
Pizza Today - August 2016 - Pizza Today - August 2016
Pizza Today - August 2016 - Cover2
Pizza Today - August 2016 - Commentary
Pizza Today - August 2016 - 4
Pizza Today - August 2016 - 5
Pizza Today - August 2016 - Contents
Pizza Today - August 2016 - 7
Pizza Today - August 2016 - 8
Pizza Today - August 2016 - 9
Pizza Today - August 2016 - Contributors
Pizza Today - August 2016 - 11
Pizza Today - August 2016 - Expo Spotlight
Pizza Today - August 2016 - 13
Pizza Today - August 2016 - Interact
Pizza Today - August 2016 - 15
Pizza Today - August 2016 - Conversation
Pizza Today - August 2016 - 17
Pizza Today - August 2016 - Man on the Street
Pizza Today - August 2016 - 19
Pizza Today - August 2016 - Respecting the Craft
Pizza Today - August 2016 - 21
Pizza Today - August 2016 - Trending Recipes
Pizza Today - August 2016 - 23
Pizza Today - August 2016 - Destinations
Pizza Today - August 2016 - 25
Pizza Today - August 2016 - Dough Doctor
Pizza Today - August 2016 - 27
Pizza Today - August 2016 - 28
Pizza Today - August 2016 - 29
Pizza Today - August 2016 - Proactive HVAC Care
Pizza Today - August 2016 - 31
Pizza Today - August 2016 - 32
Pizza Today - August 2016 - 33
Pizza Today - August 2016 - Hot Toppings: Pineapple
Pizza Today - August 2016 - 35
Pizza Today - August 2016 - 36
Pizza Today - August 2016 - 37
Pizza Today - August 2016 - Food Quality Control
Pizza Today - August 2016 - 39
Pizza Today - August 2016 - 40
Pizza Today - August 2016 - 41
Pizza Today - August 2016 - Protecting Trade Secrets
Pizza Today - August 2016 - 43
Pizza Today - August 2016 - 44
Pizza Today - August 2016 - 45
Pizza Today - August 2016 - Market Competition
Pizza Today - August 2016 - 47
Pizza Today - August 2016 - 48
Pizza Today - August 2016 - 49
Pizza Today - August 2016 - Independent of the Year: Sizzle Pie, Portland, OR
Pizza Today - August 2016 - 51
Pizza Today - August 2016 - 52
Pizza Today - August 2016 - 53
Pizza Today - August 2016 - 54
Pizza Today - August 2016 - 55
Pizza Today - August 2016 - 56
Pizza Today - August 2016 - 57
Pizza Today - August 2016 - 58
Pizza Today - August 2016 - 59
Pizza Today - August 2016 - 60
Pizza Today - August 2016 - Product Showcase
Pizza Today - August 2016 - 62
Pizza Today - August 2016 - 63
Pizza Today - August 2016 - Pizza Today Yellow Pages
Pizza Today - August 2016 - 65
Pizza Today - August 2016 - 66
Pizza Today - August 2016 - 67
Pizza Today - August 2016 - 68
Pizza Today - August 2016 - 69
Pizza Today - August 2016 - 70
Pizza Today - August 2016 - 71
Pizza Today - August 2016 - The Marketplace
Pizza Today - August 2016 - 73
Pizza Today - August 2016 - 74
Pizza Today - August 2016 - 75
Pizza Today - August 2016 - 76
Pizza Today - August 2016 - 77
Pizza Today - August 2016 - 78
Pizza Today - August 2016 - 79
Pizza Today - August 2016 - 80
Pizza Today - August 2016 - Reader’s Resource
Pizza Today - August 2016 - Snapped
Pizza Today - August 2016 - Cover3
Pizza Today - August 2016 - Cover4
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