Pizza Today - August 2016 - 45
law is less likely to see particular
things as a secret. You want to be
able to point to a historical record,"
says Afrasiabi, whose One LLP firm
offers three downloadable manuals
for small business owners providing an overview of trade secrets and
copyright law.
Of particular note, recipes could
have trade secret protection if they
contain secret ingredients others
cannot figure out, Afrasiabi says,
though copyright law does not protect recipes as a list of ingredients.
"Recipes are much harder to
protect unless there are very unique
quantities, rare spices or other
unique variations to the method or
process of preparing," Afrasiabi says,
adding, however, that the law rarely
provides significant protection when a presumed trade
secret is "tweaked" for a new
use. n
Chicago-based writer DANIEL
P. SMITH has covered business
issues and best practices for a
variety of trade publications,
newspapers, and magazines.
Naming Rights: The
advantages of securing a trademark for
your restaurant name
Given what restaurant owners pay
to create signage, menus and marketing materials, attorney Peter Afrasiabi
says they should also investigate trademarking their name.
"If it's worth opening and investing
in a restaurant, then it's worth it to get
a name that's yours," he says.
A unique name with trademark
protection can be secured for under
$1,000. With that federal trademark
in hand, no one can open a business
under the same name anywhere in the
country.
On the front end, Afrasiabi says, this
pays off as affordable insurance. In
the long term, the trademark provides
the business, particularly growthminded brands, something tangible and
controllable.
"A name you own and control can be
incredibly valuable to the business ...
and though you might not have plans to
get big, you never know what's going
to happen," Afrasiabi says. "It's just
smart business to protect yourself."
A U G U S T 2 0 1 6 / P I Z Z AT O D AY. C O M / 4 5
http://www.granburyrs.com/pizzatoday
http://www.granburyrs.com/pizzatoday
http://www.PIZZATODAY.COM
Pizza Today - August 2016
Table of Contents for the Digital Edition of Pizza Today - August 2016
Pizza Today - August 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Proactive HVAC Care
Hot Toppings: Pineapple
Food Quality Control
Protecting Trade Secrets
Market Competition
Independent of the Year: Sizzle Pie, Portland, OR
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - August 2016 - CT1
Pizza Today - August 2016 - CT2
Pizza Today - August 2016 - Pizza Today - August 2016
Pizza Today - August 2016 - Cover2
Pizza Today - August 2016 - Commentary
Pizza Today - August 2016 - 4
Pizza Today - August 2016 - 5
Pizza Today - August 2016 - Contents
Pizza Today - August 2016 - 7
Pizza Today - August 2016 - 8
Pizza Today - August 2016 - 9
Pizza Today - August 2016 - Contributors
Pizza Today - August 2016 - 11
Pizza Today - August 2016 - Expo Spotlight
Pizza Today - August 2016 - 13
Pizza Today - August 2016 - Interact
Pizza Today - August 2016 - 15
Pizza Today - August 2016 - Conversation
Pizza Today - August 2016 - 17
Pizza Today - August 2016 - Man on the Street
Pizza Today - August 2016 - 19
Pizza Today - August 2016 - Respecting the Craft
Pizza Today - August 2016 - 21
Pizza Today - August 2016 - Trending Recipes
Pizza Today - August 2016 - 23
Pizza Today - August 2016 - Destinations
Pizza Today - August 2016 - 25
Pizza Today - August 2016 - Dough Doctor
Pizza Today - August 2016 - 27
Pizza Today - August 2016 - 28
Pizza Today - August 2016 - 29
Pizza Today - August 2016 - Proactive HVAC Care
Pizza Today - August 2016 - 31
Pizza Today - August 2016 - 32
Pizza Today - August 2016 - 33
Pizza Today - August 2016 - Hot Toppings: Pineapple
Pizza Today - August 2016 - 35
Pizza Today - August 2016 - 36
Pizza Today - August 2016 - 37
Pizza Today - August 2016 - Food Quality Control
Pizza Today - August 2016 - 39
Pizza Today - August 2016 - 40
Pizza Today - August 2016 - 41
Pizza Today - August 2016 - Protecting Trade Secrets
Pizza Today - August 2016 - 43
Pizza Today - August 2016 - 44
Pizza Today - August 2016 - 45
Pizza Today - August 2016 - Market Competition
Pizza Today - August 2016 - 47
Pizza Today - August 2016 - 48
Pizza Today - August 2016 - 49
Pizza Today - August 2016 - Independent of the Year: Sizzle Pie, Portland, OR
Pizza Today - August 2016 - 51
Pizza Today - August 2016 - 52
Pizza Today - August 2016 - 53
Pizza Today - August 2016 - 54
Pizza Today - August 2016 - 55
Pizza Today - August 2016 - 56
Pizza Today - August 2016 - 57
Pizza Today - August 2016 - 58
Pizza Today - August 2016 - 59
Pizza Today - August 2016 - 60
Pizza Today - August 2016 - Product Showcase
Pizza Today - August 2016 - 62
Pizza Today - August 2016 - 63
Pizza Today - August 2016 - Pizza Today Yellow Pages
Pizza Today - August 2016 - 65
Pizza Today - August 2016 - 66
Pizza Today - August 2016 - 67
Pizza Today - August 2016 - 68
Pizza Today - August 2016 - 69
Pizza Today - August 2016 - 70
Pizza Today - August 2016 - 71
Pizza Today - August 2016 - The Marketplace
Pizza Today - August 2016 - 73
Pizza Today - August 2016 - 74
Pizza Today - August 2016 - 75
Pizza Today - August 2016 - 76
Pizza Today - August 2016 - 77
Pizza Today - August 2016 - 78
Pizza Today - August 2016 - 79
Pizza Today - August 2016 - 80
Pizza Today - August 2016 - Reader’s Resource
Pizza Today - August 2016 - Snapped
Pizza Today - August 2016 - Cover3
Pizza Today - August 2016 - Cover4
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