Pizza Today - May 2018 - 30
FRONT OF THE HOUSE
DESIGN
FIRST IMPRESSIONS
S TO R Y R O B ER T B R U C E
P H OTO R I C K D A U G H ER TY
Wow your customers from the very start
L
et's face it: not many restaurants
can survive on menu alone if
the setting is unmemorable or
off-putting. You have to bring people
inside before they can taste your amazing goodness. And you need to make a
great first impression, because that's the
bar by which they'll judge you and will
ultimately determine whether they'll
return.
It's all about telling a story, really.
Pretend you're making a blockbuster
movie: your name is the lobby poster,
your reception area is the Coming
Attractions teaser, your food is the
payoff. Disney, one of the world leaders
in knowing how to pull customers in
through the front gate and keep them
3 0 / P I Z Z AT O D AY. C O M / M AY 2 0 1 8
coming back for more, calls the part
where you set expectations and build
anticipation "the preshow."
Ryan Harmon, President of Zeitgeist
Design+Production in Los Angeles,
explains that "the story begins long
before somebody even enters the
restaurant. And that means the story
comes through in the Web site, in
advertising, in marketing - and that is
carried through once people arrive.
"Everything from the colors to the
materials, accessories, ambient sound
... everything relates back to the story,"
Ryan continues. "What is the experience
you want your customer to have? What
feelings do you want to generate and
encourage? Telling your story convinc-
"THE MAIN THING IS YOUR
THEME - OR STORY -
NEEDS TO BE CONSISTENT. IT
NEEDS TO FOLLOW THROUGH
FROM THE FONT YOU USE ON
YOUR SIGNAGE AND ON YOUR
WEB SITE, AND IN YOUR
COLOR CHOICES."
R YA N H A R M ON,
P R E S I D E NT O F Z E I TG E I S T DE S I G N+ P R OD U CTI O N
http://www.PIZZATODAY.COM
Pizza Today - May 2018
Table of Contents for the Digital Edition of Pizza Today - May 2018
Pizza Today - May 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
At Your Service
Destinations
Knead to Know
First Impressions
The Classic Red Sauce
Mix It With Mozzarella
Delivery Mix-Ups
Pizza Today on the Road: Topp’t Handcrafted Pizzas + Salads New Albany, In
Pizza Expo 2018 Wrap-Up
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - May 2018 - CT1
Pizza Today - May 2018 - CT2
Pizza Today - May 2018 - Cover1
Pizza Today - May 2018 - Pizza Today - May 2018
Pizza Today - May 2018 - Commentary
Pizza Today - May 2018 - 4
Pizza Today - May 2018 - 5
Pizza Today - May 2018 - Contents
Pizza Today - May 2018 - 7
Pizza Today - May 2018 - 8
Pizza Today - May 2018 - 9
Pizza Today - May 2018 - Contributors
Pizza Today - May 2018 - 11
Pizza Today - May 2018 - Expo Spotlight
Pizza Today - May 2018 - 13
Pizza Today - May 2018 - Interact
Pizza Today - May 2018 - 15
Pizza Today - May 2018 - Conversation
Pizza Today - May 2018 - 17
Pizza Today - May 2018 - Man on the Street
Pizza Today - May 2018 - 19
Pizza Today - May 2018 - Tony’s Trending Recipe
Pizza Today - May 2018 - 21
Pizza Today - May 2018 - At Your Service
Pizza Today - May 2018 - 23
Pizza Today - May 2018 - Destinations
Pizza Today - May 2018 - 25
Pizza Today - May 2018 - Knead to Know
Pizza Today - May 2018 - 27
Pizza Today - May 2018 - 28
Pizza Today - May 2018 - 29
Pizza Today - May 2018 - First Impressions
Pizza Today - May 2018 - 31
Pizza Today - May 2018 - 32
Pizza Today - May 2018 - 33
Pizza Today - May 2018 - The Classic Red Sauce
Pizza Today - May 2018 - 35
Pizza Today - May 2018 - Mix It With Mozzarella
Pizza Today - May 2018 - 37
Pizza Today - May 2018 - 38
Pizza Today - May 2018 - 39
Pizza Today - May 2018 - Delivery Mix-Ups
Pizza Today - May 2018 - 41
Pizza Today - May 2018 - 42
Pizza Today - May 2018 - 43
Pizza Today - May 2018 - Pizza Today on the Road: Topp’t Handcrafted Pizzas + Salads New Albany, In
Pizza Today - May 2018 - 45
Pizza Today - May 2018 - 46
Pizza Today - May 2018 - 47
Pizza Today - May 2018 - Pizza Expo 2018 Wrap-Up
Pizza Today - May 2018 - 49
Pizza Today - May 2018 - 50
Pizza Today - May 2018 - Product Showcase
Pizza Today - May 2018 - 52
Pizza Today - May 2018 - 53
Pizza Today - May 2018 - 54
Pizza Today - May 2018 - Pizza Today Yellow Pages
Pizza Today - May 2018 - 56
Pizza Today - May 2018 - 57
Pizza Today - May 2018 - 58
Pizza Today - May 2018 - 59
Pizza Today - May 2018 - 60
Pizza Today - May 2018 - 61
Pizza Today - May 2018 - 62
Pizza Today - May 2018 - The Marketplace
Pizza Today - May 2018 - 64
Pizza Today - May 2018 - 65
Pizza Today - May 2018 - 66
Pizza Today - May 2018 - 67
Pizza Today - May 2018 - 68
Pizza Today - May 2018 - 69
Pizza Today - May 2018 - 70
Pizza Today - May 2018 - 71
Pizza Today - May 2018 - 72
Pizza Today - May 2018 - Reader’s Resource
Pizza Today - May 2018 - Mike’s Monthy Tip
Pizza Today - May 2018 - Cover3
Pizza Today - May 2018 - Cover4
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