Pizza Today - September 2018 - 48

inconsistency in management enforcing
rules. When two owners have two very
different sets of core values, they come
into the business with a different set
of priorities. I walk people through a
list of core value words and we find out
what's similar."
You don't have to write pages and
pages of core values. Peters suggests:
"I'd like anywhere from one word to
seven words, but there is no wrong way.
My personal opinion is (that) I like five
words that are defined."
TAKE CHRISTAL AND ERIC SPATA, for

instance. When they took over half-acentury-old Valeo's Pizza in Kenosha,
Wisconsin, they identified three areas
as foundation of their business moving
forward:
AUTHENTIC UNITY. "We mean we
want to know you as an individual
and we don't believe that you should
leave your home life at home and your

*

4 8 / P I Z Z AT O D AY. C O M / S E P T E M B E R 2 0 1 8

work life at work," Christal says. "We
believe in bringing the whole self to
work. We tell people in the beginning
it's messy at times. Families fight, and
then you make up but you have that
underlining foundation of respect and
trust. With that core value, we wanted
people to be safe and know that we are
not going to judge them for the one off
or reprimand them for a one off. We'll
come along beside them and say 'you
are going through something, what is
it? How can we help?'"
PASSIONATE SERVICE. "Because
unfortunately people think either you
have passion or you don't," Christal
says. "We believe it's learned, that there
is a way to develop passion in everyone
within every avenue. Then we frame
everything."
FANATICAL EXCELLENCE. "It means
that if we give our guest their food
and we forget to give them 75-cent
ranch sauce, we view that as stealing,"

*

*

Christal says. "People work really, really
hard for their money and we need to
constantly provide more in value than
we receive in payment. That's where we
pull portioning in. If you choose not to
portion, you are choosing to steal from
the team or the guest and we don't
steal. That's not who we are."
WITH ITS RAPID GROWTH of
18 stores and 12 opening soon,
Southern California-based The Pizza
Press is currently redefining its mission
statement and values.
"We realized that we had relied on
word of mouth and personal training to
infuse that culture into each of the new
locations and realized that that wasn't
enough because we really did want to be
what we call 'newsworthy,'" says Jennifer
Moore, director of marketing at The
Pizza Press. "We had to take a step back
and really refine our mission statement
so it creates newsworthy experiences



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Pizza Today - September 2018

Table of Contents for the Digital Edition of Pizza Today - September 2018

Pizza Today - September 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
At Your Service
Destinations
Knead to Know
Group Friendly
Flour Blends
Eggplant Ideas
The Modern Chef
Culture at Hand
Road to Ppne ‘18
Operations Roundtable
Food Temperature
Off-Site Catering
On the Road: The Post, Louisville, Ky
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - September 2018 - CT1
Pizza Today - September 2018 - CT2
Pizza Today - September 2018 - Pizza Today - September 2018
Pizza Today - September 2018 - Cover2
Pizza Today - September 2018 - Commentary
Pizza Today - September 2018 - 4
Pizza Today - September 2018 - 5
Pizza Today - September 2018 - Contents
Pizza Today - September 2018 - 7
Pizza Today - September 2018 - 8
Pizza Today - September 2018 - 9
Pizza Today - September 2018 - Contributors
Pizza Today - September 2018 - 11
Pizza Today - September 2018 - Expo Spotlight
Pizza Today - September 2018 - 13
Pizza Today - September 2018 - Interact
Pizza Today - September 2018 - 15
Pizza Today - September 2018 - Conversation
Pizza Today - September 2018 - 17
Pizza Today - September 2018 - Man on the Street
Pizza Today - September 2018 - 19
Pizza Today - September 2018 - Tony’s Trending Recipe
Pizza Today - September 2018 - 21
Pizza Today - September 2018 - At Your Service
Pizza Today - September 2018 - 23
Pizza Today - September 2018 - Destinations
Pizza Today - September 2018 - 25
Pizza Today - September 2018 - Knead to Know
Pizza Today - September 2018 - 27
Pizza Today - September 2018 - 28
Pizza Today - September 2018 - 29
Pizza Today - September 2018 - Group Friendly
Pizza Today - September 2018 - 31
Pizza Today - September 2018 - 32
Pizza Today - September 2018 - 33
Pizza Today - September 2018 - Flour Blends
Pizza Today - September 2018 - 35
Pizza Today - September 2018 - 36
Pizza Today - September 2018 - 37
Pizza Today - September 2018 - Eggplant Ideas
Pizza Today - September 2018 - 39
Pizza Today - September 2018 - 40
Pizza Today - September 2018 - 41
Pizza Today - September 2018 - The Modern Chef
Pizza Today - September 2018 - 43
Pizza Today - September 2018 - 44
Pizza Today - September 2018 - 45
Pizza Today - September 2018 - Culture at Hand
Pizza Today - September 2018 - 47
Pizza Today - September 2018 - 48
Pizza Today - September 2018 - 49
Pizza Today - September 2018 - Road to Ppne ‘18
Pizza Today - September 2018 - 51
Pizza Today - September 2018 - 52
Pizza Today - September 2018 - 53
Pizza Today - September 2018 - Operations Roundtable
Pizza Today - September 2018 - 55
Pizza Today - September 2018 - 56
Pizza Today - September 2018 - 57
Pizza Today - September 2018 - 58
Pizza Today - September 2018 - 59
Pizza Today - September 2018 - Food Temperature
Pizza Today - September 2018 - 61
Pizza Today - September 2018 - 62
Pizza Today - September 2018 - 63
Pizza Today - September 2018 - Off-Site Catering
Pizza Today - September 2018 - 65
Pizza Today - September 2018 - 66
Pizza Today - September 2018 - 67
Pizza Today - September 2018 - On the Road: The Post, Louisville, Ky
Pizza Today - September 2018 - 69
Pizza Today - September 2018 - 70
Pizza Today - September 2018 - 71
Pizza Today - September 2018 - 72
Pizza Today - September 2018 - 73
Pizza Today - September 2018 - 74
Pizza Today - September 2018 - 75
Pizza Today - September 2018 - Product Showcase
Pizza Today - September 2018 - 77
Pizza Today - September 2018 - 78
Pizza Today - September 2018 - Pizza Today Yellow Pages
Pizza Today - September 2018 - 80
Pizza Today - September 2018 - 81
Pizza Today - September 2018 - 82
Pizza Today - September 2018 - 83
Pizza Today - September 2018 - 84
Pizza Today - September 2018 - 85
Pizza Today - September 2018 - The Marketplace
Pizza Today - September 2018 - 87
Pizza Today - September 2018 - 88
Pizza Today - September 2018 - 89
Pizza Today - September 2018 - 90
Pizza Today - September 2018 - 91
Pizza Today - September 2018 - 92
Pizza Today - September 2018 - 93
Pizza Today - September 2018 - 94
Pizza Today - September 2018 - 95
Pizza Today - September 2018 - 96
Pizza Today - September 2018 - Reader’s Resource
Pizza Today - September 2018 - Mike’s Monthly Tip
Pizza Today - September 2018 - Cover3
Pizza Today - September 2018 - Cover4
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