Pizza Today - June 2019 - 38

TESTING, TESTING,
123: USE A TRIAL PERIOD
If your restaurant is in a setting with high and low
seasons, consider shifting menu prices during the
off-peak period, says Stewart Maranello, a senior
solution consultant at Fourth, an end-to-end hospitality solution. And if you're in a location with a steady
customer stream, try carving out a few months to
test out new prices. Follow these guidelines during
the trial period:
Make the change. Create new menus with the
higher prices or rework your current ones to display
the new figures.
Seek feedback. Hand out surveys or ask customers to fill out a form online. Ask them to rate their
experience, offer input on prices and provide suggestions for new dishes or choices.
Evaluate the impact. After the trial period,
calculate the total sales, profit and guest numbers.
Compare this to your previous low season, or a
comparable time period, to spot any changes.

3 8 / P I Z Z AT O D AY. C O M / J U N E 2 0 1 9

pizza at the higher price during
those times and bring in more
profit.
Another option is to group highmargin items together. "Raising the
price for pizza slices when bundled
with a soda offers additional value
to your customer," says Chaitovsky.
It can also increase the sales on the
items, resulting in higher profit.
WHILE RAISING PRICES MAY SEEM
LIKE A SOLUTION TO GENERATE HIGHER
REVENUE, your bottom line won't

move if costs, especially food
costs, are not carefully monitored.
"Ingredients that are measured
and portion-controlled help create
consistent final products, while
also helping to cut down on waste,"
Chaitovsky explains.
You might also decide to keep

the same price on an item but
adjust the size. "A 16-inch pie
versus an 18-ince pie can save a lot
on food costs," Chaitovsky notes.
Before making the switch, however,
consider your customer base. If
clientele would likely back away
from the change, it may be better
to keep the 18-inch pie and simply
increase the price on it.
While there may not be a
foolproof way to raise prices,
planning for change and making
small adjustments can keep
customers satisfied and ultimately,
boost the bottom line. n
is a freelance
writer who covers small business,
finance and lifestyle topics.
RACHEL HARTMAN



http://marsalovens.com/ http://marsalovens.com/ http://www.PIZZATODAY.COM

Pizza Today - June 2019

Table of Contents for the Digital Edition of Pizza Today - June 2019

Pizza Today - June 2019
Commentary
Contents
Contributors
Expo Spotlight
@ Pizza Today
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Beer Tap Maintenance
Pizza Toppings: Sausage
Pizza Toppings: Egg
Raising Prices
Delivery Liability
Pizza Today on the Road: East Side Pies, Austin, Tx
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - June 2019 - CT1
Pizza Today - June 2019 - CT2
Pizza Today - June 2019 - Pizza Today - June 2019
Pizza Today - June 2019 - Cover2
Pizza Today - June 2019 - Commentary
Pizza Today - June 2019 - 4
Pizza Today - June 2019 - 5
Pizza Today - June 2019 - Contents
Pizza Today - June 2019 - 7
Pizza Today - June 2019 - Contributors
Pizza Today - June 2019 - 9
Pizza Today - June 2019 - Expo Spotlight
Pizza Today - June 2019 - 11
Pizza Today - June 2019 - @ Pizza Today
Pizza Today - June 2019 - 13
Pizza Today - June 2019 - Conversation
Pizza Today - June 2019 - 15
Pizza Today - June 2019 - Man on the Street
Pizza Today - June 2019 - 17
Pizza Today - June 2019 - Tony’s Trending Recipe
Pizza Today - June 2019 - 19
Pizza Today - June 2019 - Knead to Know
Pizza Today - June 2019 - 21
Pizza Today - June 2019 - 22
Pizza Today - June 2019 - 23
Pizza Today - June 2019 - Destinations
Pizza Today - June 2019 - 25
Pizza Today - June 2019 - Beer Tap Maintenance
Pizza Today - June 2019 - 27
Pizza Today - June 2019 - 28
Pizza Today - June 2019 - 29
Pizza Today - June 2019 - 30
Pizza Today - June 2019 - 31
Pizza Today - June 2019 - Pizza Toppings: Sausage
Pizza Today - June 2019 - 33
Pizza Today - June 2019 - Pizza Toppings: Egg
Pizza Today - June 2019 - 35
Pizza Today - June 2019 - Raising Prices
Pizza Today - June 2019 - 37
Pizza Today - June 2019 - 38
Pizza Today - June 2019 - 39
Pizza Today - June 2019 - Delivery Liability
Pizza Today - June 2019 - 41
Pizza Today - June 2019 - 42
Pizza Today - June 2019 - 43
Pizza Today - June 2019 - Pizza Today on the Road: East Side Pies, Austin, Tx
Pizza Today - June 2019 - 45
Pizza Today - June 2019 - 46
Pizza Today - June 2019 - 47
Pizza Today - June 2019 - Product Showcase
Pizza Today - June 2019 - 49
Pizza Today - June 2019 - Pizza Today Yellow Pages
Pizza Today - June 2019 - 51
Pizza Today - June 2019 - 52
Pizza Today - June 2019 - 53
Pizza Today - June 2019 - 54
Pizza Today - June 2019 - 55
Pizza Today - June 2019 - 56
Pizza Today - June 2019 - The Marketplace
Pizza Today - June 2019 - 58
Pizza Today - June 2019 - 59
Pizza Today - June 2019 - 60
Pizza Today - June 2019 - 61
Pizza Today - June 2019 - 62
Pizza Today - June 2019 - 63
Pizza Today - June 2019 - 64
Pizza Today - June 2019 - Reader’s Resource
Pizza Today - June 2019 - Mike’s Monthly Tip
Pizza Today - June 2019 - Cover3
Pizza Today - June 2019 - Cover4
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