Pizza Today - January 2020 - 40
FEATURES
Five Digital
Ordering
Necessities
To capture the benefit of
digital ordering through
a Web site or mobile
app, pizzerias must
nail the basics
S TORY DANIE L P. S MITH
PHOTOS JOSH KE O WN
K
evin Myers sees it clear as day.
The chief marketing and
information officer at Ohiobased Donatos, Myers says the pizza
delivery business has always been
about meeting customers where they
are. The rise of e-commerce, namely
online ordering and mobile apps,
merely accelerated this notion, unlocking new possibilities capable of driving
traffic and sales.
To Myers' eyes, digital ordering
benefits everyone. Customers enjoy
improved order accuracy and the convenience of ordering when and how
they want; staff are freed from phone
lines to focus on customer service and
contributing to a more efficient res-
4 0 / P I Z Z AT O D AY. C O M / J A N UA R Y 2 0 2 0
taurant; and operators gain access to a
vehicle often celebrated for propelling
revenue and repeat business. At Donatos, for instance, the average digital
transaction tends to be $4 higher than
phone orders, while online customers
return nearly twice as often, according
to Myers.
In today's digitally charged age,
then, it's no wonder pizzerias of all
shapes and sizes continue pushing for
potent digital ordering solutions.
While well-heeled national chains
such as Pizza Hut and Dominos grab
headlines with newfangled ways to
secure a pizza - from pizza lockers
to ordering by way of Twitter or Alexa
- many other operations prioritize
the basics, confident that a strong and
professional digital ordering platform
helps to drive relevancy, happy customers and smooth operations.
DIGITAL ORDERING NECESSITY #1:
SECURE AND RESPONSIVE
If a pizzeria's Web site consistently
crashes or its mobile app prompts
security concerns, then trust and
credibility with the consumer wanes.
Hope Neiman, chief marketing officer
of Tillster, a Los Angeles-based digital ordering solutions provider, calls
secure digital platforms an "absolute
necessity." Yet more, the ordering
platforms must be dynamic, robust
and flexible enough to accommodate
http://www.PIZZATODAY.COM
Pizza Today - January 2020
Table of Contents for the Digital Edition of Pizza Today - January 2020
Pizza Today - January 2020
Commentary
Contributors
Expo Spotlight
Meet the Makers
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Server/food Runner Models
Cauliflower
Ricotta
Workers’ Compensation
Pizzeria Manager of 2020
Retirement Planning
Five Digital Ordering Necessities
Fine Folk Pizza -- Fort Myers, Fl
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - January 2020 - CT1
Pizza Today - January 2020 - CT2
Pizza Today - January 2020 - Pizza Today - January 2020
Pizza Today - January 2020 - Cover2
Pizza Today - January 2020 - Commentary
Pizza Today - January 2020 - 4
Pizza Today - January 2020 - 5
Pizza Today - January 2020 - 6
Pizza Today - January 2020 - 7
Pizza Today - January 2020 - Contributors
Pizza Today - January 2020 - 9
Pizza Today - January 2020 - Expo Spotlight
Pizza Today - January 2020 - 11
Pizza Today - January 2020 - Meet the Makers
Pizza Today - January 2020 - 13
Pizza Today - January 2020 - Conversation
Pizza Today - January 2020 - 15
Pizza Today - January 2020 - Man on the Street
Pizza Today - January 2020 - 17
Pizza Today - January 2020 - Tony’s Trending Recipe
Pizza Today - January 2020 - 19
Pizza Today - January 2020 - Knead to Know
Pizza Today - January 2020 - 21
Pizza Today - January 2020 - 22
Pizza Today - January 2020 - 23
Pizza Today - January 2020 - Destinations
Pizza Today - January 2020 - 25
Pizza Today - January 2020 - Server/food Runner Models
Pizza Today - January 2020 - 27
Pizza Today - January 2020 - Cauliflower
Pizza Today - January 2020 - 29
Pizza Today - January 2020 - 30
Pizza Today - January 2020 - 31
Pizza Today - January 2020 - Ricotta
Pizza Today - January 2020 - 33
Pizza Today - January 2020 - Workers’ Compensation
Pizza Today - January 2020 - 35
Pizza Today - January 2020 - Pizzeria Manager of 2020
Pizza Today - January 2020 - 37
Pizza Today - January 2020 - Retirement Planning
Pizza Today - January 2020 - 39
Pizza Today - January 2020 - Five Digital Ordering Necessities
Pizza Today - January 2020 - 41
Pizza Today - January 2020 - Fine Folk Pizza -- Fort Myers, Fl
Pizza Today - January 2020 - 43
Pizza Today - January 2020 - 44
Pizza Today - January 2020 - 45
Pizza Today - January 2020 - 46
Pizza Today - January 2020 - 47
Pizza Today - January 2020 - Product Showcase
Pizza Today - January 2020 - 49
Pizza Today - January 2020 - Pizza Today Yellow Pages
Pizza Today - January 2020 - 51
Pizza Today - January 2020 - 52
Pizza Today - January 2020 - 53
Pizza Today - January 2020 - 54
Pizza Today - January 2020 - 55
Pizza Today - January 2020 - 56
Pizza Today - January 2020 - The Marketplace
Pizza Today - January 2020 - 58
Pizza Today - January 2020 - 59
Pizza Today - January 2020 - 60
Pizza Today - January 2020 - 61
Pizza Today - January 2020 - 62
Pizza Today - January 2020 - 63
Pizza Today - January 2020 - 64
Pizza Today - January 2020 - Reader’s Resource
Pizza Today - January 2020 - Mike’s Monthly Tip
Pizza Today - January 2020 - Cover3
Pizza Today - January 2020 - Cover4
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