OPERATIONS Marketing Delivery and Carryout Getting the word out about DELCO only By Nora Caley Photo @Via313 A s the COVID-19 crisis unfolded and restaurants closed their dining rooms to comply with state and local mandates, 3 0 / P I Z Z AT O D AY. C O M / J U N E 2 0 2 0 many turned to a delivery and carryout (DELCO) model only. Pizzerias had a head start in this transition, as most already provided to-go orders. Still, they had to boost their communications efforts to make sure customers knew the places were still open, which items were available for pickup or delivery, and even that they were offering deals. Social media has been the main channel for letting customers know delivery or takeout are available. Busi- nesses engage with customers on Facebook and Instagram by posting fun and informative videos, inviting customers to post photos and offering promotions. "The first two weeks we were very consistent about posting every day," sayshttp://www.PIZZATODAY.COM