Pizza Today - November 2020 - 3

COMMENTARY

JEREMY WHITE

Contributors

Fall Frenzy?

ctober, November and
December are typically
supremely busy months in
the pizza industry. October is National
Pizza Month, and Halloween is one
of the industry's major sales days. As
are the days before Thanksgiving, New
Year's Eve and, immediately into January, New Year's Day.
While much uncertainty regarding
the pandemic looms, what we do know
is that the pizza industry's resilience
has been a bright beacon during 2020.
To put it simply, in the face of great
adversity, pizza is winning.
You'll see that when you digest the
information we present in our 2020
COVID Report. Executive Editor
Denise Greer worked tirelessly on
this project. She coordinated surveys,
spoke with pizzeria owners, crunched
the numbers and then worked with
our talented design team to give you a
compelling package. It shows what we
already knew - this industry is amazing at adapting on the fly and rising to
the challenge. I don't want to spoil it for
you by feeding you morsels of it here -
flip to it and dive in for yourself !
We're still not finished hearing from
you, either, about the challenges you
face daily and the insight you need

from us to continue powering through.
So even if you missed the survey
deadline and didn't get your stories
about operating during a pandemic in
to us in time for this issue, there are still
countless ways we can use that engaging content moving forward. So keep
reaching out to us and telling us about
your experiences operating a pizzeria
in 2020. My e-mail can be found at the
bottom of this page, and Denise can be
reached at dgreer@pizzatoday.com.
Lastly, we're working on a very
exciting project that will give you the
opportunity to immerse yourself in
Pizza Expo-style demonstrations and
educational sessions 24/7/365 from the
comfort of your computer. You'll even
be able to check out the latest goods
from key industry suppliers, all in one
spot. It's pretty cool, and it's coming
soon. But that's all I'm going to say
about that for now as well. We can't
wait for you to see what we're cooking
up!

DENISE GREER
Executive Editor, Pizza Today
(Covid Report, pp. 34-46)
The COVID-19 Special Report
encapsulates the range of impact
felt by our industry. We studied
just how pizzerias as a whole
are doing and the findings give
us great hope. The stories are
powerful first-hand accounts of
perseverance and adaption.

DANIEL P. SMITH
Freelance Writer
(Delivery, p.26-29)
Delivery has always been so
critical to pizzerias, and especially
so in the era of COVID-19.
Actively looking for ways to
streamline operations and tighten
things up can only be a good thing
to get the greatest of comfort
foods safely and quickly into
customers' hands.

VOLUME 38 * NUMBER 11
NOVEMBER 2020

Best,

JEREMY WHITE
Editor In Chief
jwhite@pizzatoday.com

Photo: Phil Bossart
Layout: Josh Keown

Special
Thanks

PHIL BOSSART
Creative Director
Greenville Avenue Pizza Company
COVID Cover and feature
photographs

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Pizza Today - November 2020

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