District Administration - March 2007 - (Page 12)

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And throughout my career in public education I subscribed to the major professional magazines, and issues from a dozen subscriptions still arrive in my ofﬁce each month. Little wonder that when I started writing magazine articles, I just couldn’t stop, and writing and editing for DISTRICT ADMINISTRATION is a dream come true. Another truth is that I absolutely love to compete editorially, and get great personal satisfaction in reporting breaking stories weeks and even months ahead of the competition. And the success is even sweeter when we scoop the popular press. To illustrate, DA was one of the ﬁrst to cover the K12 applications for emerging Internet technologies including blogs, instant messaging, online robots, podcasting, RSS, VoIP, Webrings, Wiki sites, and online social networks. Our staff includes former teachers, administrators and board members, and we work hard to bring those real-world perspectives to the table. Search our Web site to see examples of articles and columns on the issues that face school districts www.districtadministration.com . But while we compile statistics for each online article—e.g., more than twelve thousand readers recently accessed the feature “Teaching Techniques for Supervisors” and ﬁfteen thousand read “Struggling Readers”—we commissioned an independent research study to see how DISTRICT ADMINISTRATION measures up with seven other education periodicals: LEFT BEHIND m American School & University, Education Week, eSchool News, Scholastic NO GOOD IDEA Curriculu ts Administr@tor, School Planning & Management, Technology & Learning, Hotstopo DA’s guide the s site best education and T.H.E. Journal. We engaged Martin Akel Associates to do a “blind 2 3 on the Web. es study” using a national list of administrators supplied by Market Data sourcing makict Why out r distr sense for you School learners Security Retrieval MDR , not associated with any magazine’s subscriber list, and lping at-risk algebra Technologies He succeed in asked the ﬁrm to determine which magazines are received and read regularly. Administrators from more than 800 districts responded. The results showed that DISTRICT ADMINISTRATION ranks at the top in paigns Marketing Cam each category: 93 percent of the respondents receive DA magazine, ranging down to 13 percent for the least circulated among the eight magazines tested, and 67 percent of the respondents read DA magazine regularly, ranging down to six percent who read the least circulated magazine. DA was also the most received and most read magazine for each job title—superintendents, business ofﬁcers, curriculum directors, technology directors and federal fund administrators—and for each district enrollment size. We take these ﬁndings as huge votes of conﬁdence, but pledge to make our magazine and integrated Web site even better. Improving K12 education is our mission, and we want to compete for your time and attention. A Independent research scores DA at the top among education magazines. DistrictAdministration $ aising ideas Online fundr tren Leading tech October 2006 6.00 ds Education ne for K-12 The Magazi Leaders tnerships aditional par ership, nontr rming Distributed lead e alternatives are transfo v and innovati lic Schools Pub the Chicago DistrictAdministration February 2007 Education ne for K12 The Magazi Leaders inistration.com to Meet New Options ements: NCLB Requir 42 tion • Data Collec • Mentoring www.districtadm 54 dd 1 cover 1006.in Celebrating Blac History We all need to brush k :20 PM 1:38:20 PM 9/15/06 1:38 up. 62 n Using notiﬁcatioact systems to cont 49 parents. lth Tackling Hea ct Illinois school distri rs. millions of dolla inistration.com Care saved 27 www.districtadm s up, districts turn 44 As competition heat to advertising. 1:35 AM 10:11:35 AM 1/17/07 10:1 er DA_207_cov .indd 1 Odvard Egil Dyrli EDITOR-IN- CHIEF gdyrli@edmediagroup.com 12 March 2007 District Administration DA_307_Ednote.indd 1 2/13/07 10:52:44 AM Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . 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Table of Contents for the Digital Edition of District Administration - March 2007

Contents
Editor's Letter
Update
Inside the Law
Curriculum Update
District Profile
Administrator Profile
Friday Night Fever
Creating an Effective Virtual School Program
Hunting for Talent
Multimedia Man
Do These Web Sites Work?
Finding Funds for Student Laptops
Curriculum Crassifieds
Gearing Up for Science Assessments
New Products
Computer Literature
Speaking Out
Principal Opinion
The Online Edge
Calendar of Events
Problem/Solution
Research Corner

District Administration - March 2007