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/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 CONTENTS
UniversityBusiness January 2007 COVER STORY 36 Missed Connections BY
ELIZABETH MILLARD Landlines are increasingly unused on campuses, but what
are IHEs doing to make up for lost revenue? F E AT U R E S 42 Excuse Me:
Can You Spare a Million? BY JULIE STURGEON The growing role of private
dollars in public higher education. 52 47 The Associate BY CARRIE OLEYNIK
Media Relations Boot Camp BY ALANA KLEIN Learn the new “rules of
engagement”—and how to avoid being the lead story on the evening news.
. Student programs based on NBC’s The Apprentice are a win for
institutions. 58 Admissions Administrators Speak Out BY CARYN MEYERS
FLIEGLER A UB roundtable about early decision, SATs, and more.
universitybusiness.com January 2007 | 3 TOC01.indd 3 12/15/06 11:30:37 AM
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http://universitybusiness.com
Table of Contents for the Digital Edition of University Business - January 2007