University Business - February 2007 - (Page Cover1)
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2007 UniversityBusiness SOLUTIONS FOR HIGHER E D U C AT I O N M A N A G E
M E N T U ADVANCING THE BRAND Higher education marketing pros unveil their
blueprints for brand-building.i 52 FLU Pandemic PREP A solid action plan is
the best preventive medicine as IHEs brace for the possibility of a deadly
flu pandemic. 38 A/V PROCUREMENT: STRATEGIES FOR SAVING How to make the
right buying decisions for high-priced presentation equipment 46 COMMUNITY
COLLEGE MASTER PLANS Texas community colleges carve their niche in a highly
competitive market. 57 SHAPING THE ISSUES College and university leaders
look hopefully but cautiously to the 23 new congress. PUBLIC RELATIONS ON
THE WEB 101 PR directors tell how to use the web to break roadblocks that
prevent greater media coverage. 65 MA 73:72:9 70/71/1 1 ddni.1RVC_702_BU
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Table of Contents for the Digital Edition of University Business - February 2007