MAY 2008 UniversityBusiness SOLUTIONS FOR HIGHER E D U C AT I O N M A N AG E M E N T U To sell or not to sell: Framing the debate around profiting from institutional assets. 44 Art Appreciation Ho How to increase the effectiveness of your eff marketing spend. 57 ma HUMAN RESOURCES MA MARKETING: THE BIG QU QUESTIONS ANSWERED DIRECTORS SPEAK OUT On benefits, dwindling resources, compensation, leadership, and more. 50 EDUCOMM ‘08 The top 5 reasons the fifth annual EduComm conference is your best bet for June. 60
Table of Contents for the Digital Edition of University Business - May 2008