MONEY M AT T E R S Building a Financial Fundraising Case A successful
fundraising plan involves sharing data, tying donors' values to the cause,
and then careful stewardship of funds. By Kathy Kurz and Jim Scannell I T
'S NOT UNCOMMON FOR A long enough to put together a full financial capital
campaign or annual fund drive aid award for their family's consideration.
to focus on scholarships or need-based The most sophisticated IHEs go be-
grants. Here's how financial aid officers yond simply sharing yield data
to building can help advancement staff make their predictive models that
demonstrate how fundraising case and avoid pitfalls in es- an additional
$1,000 in scholarship or tablishing endowed scholarship programs. grant
funding targeted to sub-populations can impact the composition of the
class. 1. SHARE THE NUMBERS
http://nces.ed.gov/ipeds/cool/index.asphttp://www.scannellkurz.comhttp://www.universitybusiness.com
Table of Contents for the Digital Edition of University Business - July 2006