University Business - September 2006 - (Page 13)

U B E H I N D the NEWS A Race Crisis in Los Angeles UCLA enrolls only 96 African American freshmen this fall. HERE'S A SITUATION THAT WOULD MAKE UCLA GRADUATE ARTHUR Ashe turn in his grave: Los Angeles County has one of the largest populations of African Americans in the country, yet the University of California, Los Angeles, has the lowest number of African American students enrolling this fall of nine UC campuses. Out of 12,094 students who received admit offers from UCLA for this fall, 244 were Afri- can American a drop of 36 students from the previous year . Only 96 chose to enroll, down 30 from last year. We are tremendously concerned about these numbers, says Janina Mon- tero, vice chancellor for Student Affairs. This time we are experiencing quite a bit of a dip. State law specifically Proposition 209, approved by Califor- Shaking Up nia's residents in 1996 forbids the university from taking race Vending into consideration. Is Prop 209 entirely to blame for UCLA's low numbers? That depends on whom you ask. A MILKY WAY MIGHT PROVIDE A Some alumni and members of the African American com- blood sugar boost to students, but munity believe UCLA which has enjoyed a skyrocketing pro- an iPod Shuffle can keep `em up all file in recent years places too much weight on academic rank night. and test scores, putting students from low-performing high Columbia University adminis- schools at a disadvantage. Ever since the UC system began al- trators have opted to place iPods lowing candidates to apply to more than one campus, UCLA's as well as other techie offerings selectivity has grown; it is now among the more competitive in vending machines. Thanks to Fewer blacks on campus. public universities in the country. It is also the most popular, the move, which was executed by Is Prop 209 to blame? with an applicant pool that swelled by 12 percent this year. the vending operating company The University of California, Berkeley, is also highly competitive, but it has seen its Af- Canteen, students can now insert rican American representation grow slightly. Susanna Castillo-Robson, acting associate vice money into a vending machine and chancellor for Admissions and Enrollment, credits several factors, including outreach to pro- receive a Shuffle, iTunes gift certifi- spective students by Admissions staff and by students on campus. UCLA engages in similar cate, or burnable CD. The price for efforts, including the Early Academic Outreach Program, which cultivates a college-going the Shuffle is $80. culture among middle and high school students. The new offerings sit alongside One difference: At UCLA, separate readers consider the academics and personal achieve- the usual vending machine fare in a ment/life challenges portions of an application. At Berkeley, one reader examines the entire new cyber caf http://universitybusiness.com

Table of Contents for the Digital Edition of University Business - September 2006

Contents
College Index
Company Index
Advisory Board
Editor's Note
Behind the News
Viewpoint
Marketing
Human Resources
Money Matters
Community Colleges
Summer Conference Report
Learning After Loss
Not Your Typical Textbook Advice
A Greener Attitude
Mobile Technology: One For All
Lessons in Landlording
Business Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - September 2006