42 ISSUE NUMBER AUGUST 2002 | OUR 5TH YEAR | www.qsrmagazine.com THE QSR INTERVIEW: la Madeleine’s Wallace Doolin PAGE 28 THE MAGAZINE OF QUICK SERVICE RESTAURANT SUCCESS ANNUAL 5 th HOW DOES YOUR CONCE STACK UP? PT TURN TO PAGE 41. T H E See the hard numbers behind who’s on top in our annual ranking of the best industry performers Over There! Quick-service tackles the promising military market Burger King Backstage A first look at BK’s innovative partnership with AOL Industry Under Fire Barry Gibbons responds to Fast Food Nation