Rural Missouri - October 2012 - (Page 10)
Forrest Lucas’ investment in Missouri is all about feeding the next generation
Above: Forrest Lucas has spent 12 years improving his 16,000 acres of pasture to raise the best cattle in the nation. Below: A newborn calf struggles to take its first steps. tive, is a model of what a cattle ranch can be when money is no object. “This is not designed to be a profit center,” Forrest says while driving his ith five homes spread red pickup past acres of thick grass. across the country, “This is about research. It is designed including a mansion in to create the best cattle in the nation.” Indiana, Forrest Lucas The ranch near Cross Timbers has can spend his time just about anygrown from the original 3,400 acres where he wants. But when the head to nearly 16,000 acres, of Lucas Oil Co. wants grazing around 1,200 to relax, he heads to registered head of cattle his ranch in Missouri’s and another 800 comHickory County. Learn more about Forrest mercial cows. Throw in “The prettiest sunsets Lucas’ vision for agriculture the Lucas Oil Speedway in the world are right in the online edition at in Wheatland, known here in southwest Miswww.ruralmissouri.coop. as the “Diamond of Dirt souri,” he says. “It’s pretTracks,” and it’s clear Forrest may now ty country, and there are nice people be the largest employer in Hickory around here.” County with around 100 employees. Twelve years ago, the multi“He put Hickory County on the millionaire whose name graces the map,” says Austin Mount, execustadium where the 2012 Super Bowl tive director of the Kaysinger Basin was played, began searching the MidRegional Planning Commission. “It west for a location to build his dream would be interesting to see the full ranch. He felt land in his native Indieconomic impact he has had on the ana was overpriced. county and the region. You get so “In Indiana, everyone thinks their many people coming from out of land is going to be the next great town and spending money. That’s housing project,” he says. “So they the hardest thing, getting people into want some ridiculous price per acre.” your town. That’s already done.” He looked at ranch land in OklaAustin says people laughed when homa. He talked to realtors in Kansas. they heard of Forrest’s plans to build Then he visited one of the poorest a world-class speedway in Wheatland. counties in Missouri and fell in love No one laughs now, especially when with the landscape. he followed up with an operation that “It was pretty,” he says. “I liked ships tractor-trailer loads of firewood the community. I liked the area, the to several large cities and another school. That is what I was buying. enterprise that builds bleachers. The ranch itself, I knew it was going “You never know what Forrest is to need a lot of work. I just loved going to do next,” Austin says. “We this area, and so did my wife. So we are anticipating what may come after bought it.” this. You just don’t hear about jobs Today, Lucas Cattle Co., which is being created here because it’s so served by Southwest Electric Cooperaby Jim McCarty jmccarty@ruralmissouri.coop
W
rural. This has been a spark of opportunity that is just going to continue.” Forrest began life in humble surroundings. His home near Columbus, Ind., had no electricity. Farming was done with horses, and cows were milked by hand. He attended a oneroom school where he learned to do math in his head, something that serves him well in the cattle business. Once his grandfather pointed to a group of Amish and explained their simple way of life. “I told him the only difference between them and us was they wore better clothes,” Forrest recalls. Before he left home at 15 — determined never again to eat beans, fried potatoes or cornbread — Forrest learned the value of hard work, honesty and thrift. He says these life lessons helped him succeed in business, first with a trucking company and
then with his oil additive business. “It was a big help to me because I learned my work ethic,” he says of his rural upbringing. “You worked all the time, as soon as you were big enough.” Forrest showed cattle from the time he was 12. “It was all wrong,” he says of the approach to breeding cattle in order to win in the show ring. “It was all about winning the prize and not making good cattle. I told myself, if I ever get a chance to do it the right way, I would do it. The oil business has been good to me, so I figured I had a chance to fulfill that promise. This is what I am doing here.” Pass through Cross Timbers, and you can quickly spot land that belongs to Lucas Cattle Co. Stout fences made from pipe or six strands of tightly stretched barbed wire enclose the pastures. Magnificent herds of
10
WWW.RURALMISSOURI.COOP
http://WWW.RURALMISSOURI.COOP
Table of Contents for the Digital Edition of Rural Missouri - October 2012
Rural Missouri - October 2012
Table of Contents
Comments
Columns
The future of food
A grotesque spectacle
Outdoors
Out of the Way Eats
Summon your stomach
Soothing suds
Hearth and Home
Out of the woodwork
Marketplace
Around Missouri
A heart to serve
Neighbors
Just4Kids
Rural Missouri - October 2012
https://www.nxtbook.com/nxtbooks/ruralmissouri/202501
https://www.nxtbook.com/nxtbooks/ruralmissouri/202412
https://www.nxtbook.com/nxtbooks/ruralmissouri/202411
https://www.nxtbook.com/nxtbooks/ruralmissouri/202410
https://www.nxtbook.com/nxtbooks/ruralmissouri/202409
https://www.nxtbook.com/nxtbooks/ruralmissouri/202408
https://www.nxtbook.com/nxtbooks/ruralmissouri/202407
https://www.nxtbook.com/nxtbooks/ruralmissouri/202406
https://www.nxtbook.com/nxtbooks/ruralmissouri/202405
https://www.nxtbook.com/nxtbooks/ruralmissouri/202404
https://www.nxtbook.com/nxtbooks/ruralmissouri/202403
https://www.nxtbook.com/nxtbooks/ruralmissouri/202402
https://www.nxtbook.com/nxtbooks/ruralmissouri/202401
https://www.nxtbook.com/nxtbooks/ruralmissouri/202312
https://www.nxtbook.com/nxtbooks/ruralmissouri/202311
https://www.nxtbook.com/nxtbooks/ruralmissouri/202310
https://www.nxtbook.com/nxtbooks/ruralmissouri/202309
https://www.nxtbook.com/nxtbooks/ruralmissouri/202308
https://www.nxtbook.com/nxtbooks/ruralmissouri/202307
https://www.nxtbook.com/nxtbooks/ruralmissouri/202306
https://www.nxtbook.com/nxtbooks/ruralmissouri/202305
https://www.nxtbook.com/nxtbooks/ruralmissouri/202304
https://www.nxtbook.com/nxtbooks/ruralmissouri/202303
https://www.nxtbook.com/nxtbooks/ruralmissouri/202302
https://www.nxtbook.com/nxtbooks/ruralmissouri/202301
https://www.nxtbook.com/nxtbooks/ruralmissouri/202212
https://www.nxtbook.com/nxtbooks/ruralmissouri/202211
https://www.nxtbook.com/nxtbooks/ruralmissouri/202210
https://www.nxtbook.com/nxtbooks/ruralmissouri/202209
https://www.nxtbook.com/nxtbooks/ruralmissouri/202208
https://www.nxtbook.com/nxtbooks/ruralmissouri/202207
https://www.nxtbook.com/nxtbooks/ruralmissouri/202206
https://www.nxtbook.com/nxtbooks/ruralmissouri/202205
https://www.nxtbook.com/nxtbooks/ruralmissouri/202204
https://www.nxtbook.com/nxtbooks/ruralmissouri/202203
https://www.nxtbook.com/nxtbooks/ruralmissouri/202202
https://www.nxtbook.com/nxtbooks/ruralmissouri/202201
https://www.nxtbook.com/nxtbooks/ruralmissouri/202112
https://www.nxtbook.com/nxtbooks/ruralmissouri/202111
https://www.nxtbook.com/nxtbooks/ruralmissouri/202110
https://www.nxtbook.com/nxtbooks/ruralmissouri/202109
https://www.nxtbook.com/nxtbooks/ruralmissouri/202108
https://www.nxtbook.com/nxtbooks/ruralmissouri/202107
https://www.nxtbook.com/nxtbooks/ruralmissouri/202106
https://www.nxtbook.com/nxtbooks/ruralmissouri/202105
https://www.nxtbook.com/nxtbooks/ruralmissouri/202104
https://www.nxtbook.com/nxtbooks/ruralmissouri/202103
https://www.nxtbook.com/nxtbooks/ruralmissouri/202102
https://www.nxtbook.com/nxtbooks/ruralmissouri/202101
https://www.nxtbook.com/nxtbooks/ruralmissouri/202012
https://www.nxtbook.com/nxtbooks/ruralmissouri/202011
https://www.nxtbook.com/nxtbooks/ruralmissouri/202010
https://www.nxtbook.com/nxtbooks/ruralmissouri/202009
https://www.nxtbook.com/nxtbooks/ruralmissouri/202008
https://www.nxtbook.com/nxtbooks/ruralmissouri/202007
https://www.nxtbook.com/nxtbooks/ruralmissouri/202006
https://www.nxtbook.com/nxtbooks/ruralmissouri/202005
https://www.nxtbook.com/nxtbooks/ruralmissouri/202004
https://www.nxtbook.com/nxtbooks/ruralmissouri/202003
https://www.nxtbook.com/nxtbooks/ruralmissouri/202002
https://www.nxtbook.com/nxtbooks/ruralmissouri/202001
https://www.nxtbook.com/nxtbooks/ruralmissouri/201912
https://www.nxtbook.com/nxtbooks/ruralmissouri/201911
https://www.nxtbook.com/nxtbooks/ruralmissouri/201910
https://www.nxtbook.com/nxtbooks/ruralmissouri/201909
https://www.nxtbook.com/nxtbooks/ruralmissouri/201908
https://www.nxtbook.com/nxtbooks/ruralmissouri/201907
https://www.nxtbook.com/nxtbooks/ruralmissouri/201906
https://www.nxtbook.com/nxtbooks/ruralmissouri/201905
https://www.nxtbook.com/nxtbooks/ruralmissouri/201904
https://www.nxtbook.com/nxtbooks/ruralmissouri/201903
https://www.nxtbook.com/nxtbooks/ruralmissouri/201902
https://www.nxtbook.com/nxtbooks/ruralmissouri/201901
https://www.nxtbook.com/nxtbooks/ruralmissouri/201812
https://www.nxtbook.com/nxtbooks/ruralmissouri/201811
https://www.nxtbook.com/nxtbooks/ruralmissouri/201810
https://www.nxtbook.com/nxtbooks/ruralmissouri/201809
https://www.nxtbook.com/nxtbooks/ruralmissouri/201808
https://www.nxtbook.com/nxtbooks/ruralmissouri/201807
https://www.nxtbook.com/nxtbooks/ruralmissouri/201806
https://www.nxtbook.com/nxtbooks/ruralmissouri/201805
https://www.nxtbook.com/nxtbooks/ruralmissouri/201804
https://www.nxtbook.com/nxtbooks/ruralmissouri/201803
https://www.nxtbook.com/nxtbooks/ruralmissouri/201802
https://www.nxtbook.com/nxtbooks/ruralmissouri/201801
https://www.nxtbook.com/nxtbooks/ruralmissouri/201712
https://www.nxtbook.com/nxtbooks/ruralmissouri/201711
https://www.nxtbook.com/nxtbooks/ruralmissouri/201710
https://www.nxtbook.com/nxtbooks/ruralmissouri/201709
https://www.nxtbook.com/nxtbooks/ruralmissouri/201708
https://www.nxtbook.com/nxtbooks/ruralmissouri/201707
https://www.nxtbook.com/nxtbooks/ruralmissouri/201706
https://www.nxtbook.com/nxtbooks/ruralmissouri/201705
https://www.nxtbook.com/nxtbooks/ruralmissouri/201704
https://www.nxtbook.com/nxtbooks/ruralmissouri/201703
https://www.nxtbook.com/nxtbooks/ruralmissouri/201702
https://www.nxtbook.com/nxtbooks/ruralmissouri/201701
https://www.nxtbook.com/nxtbooks/ruralmissouri/201612
https://www.nxtbook.com/nxtbooks/ruralmissouri/201611
https://www.nxtbook.com/nxtbooks/ruralmissouri/201610
https://www.nxtbook.com/nxtbooks/ruralmissouri/201609
https://www.nxtbook.com/nxtbooks/ruralmissouri/201608
https://www.nxtbook.com/nxtbooks/ruralmissouri/201607
https://www.nxtbook.com/nxtbooks/ruralmissouri/201606
https://www.nxtbook.com/nxtbooks/ruralmissouri/201605
https://www.nxtbook.com/nxtbooks/ruralmissouri/201604
https://www.nxtbook.com/nxtbooks/ruralmissouri/201603
https://www.nxtbook.com/nxtbooks/ruralmissouri/201602
https://www.nxtbook.com/nxtbooks/ruralmissouri/201601
https://www.nxtbook.com/nxtbooks/ruralmissouri/201512
https://www.nxtbook.com/nxtbooks/ruralmissouri/201511
https://www.nxtbook.com/nxtbooks/ruralmissouri/201510
https://www.nxtbook.com/nxtbooks/ruralmissouri/201509
https://www.nxtbook.com/nxtbooks/ruralmissouri/201508
https://www.nxtbook.com/nxtbooks/ruralmissouri/201507
https://www.nxtbook.com/nxtbooks/ruralmissouri/201506
https://www.nxtbook.com/nxtbooks/ruralmissouri/201505
https://www.nxtbook.com/nxtbooks/ruralmissouri/201504
https://www.nxtbook.com/nxtbooks/ruralmissouri/201503
https://www.nxtbook.com/nxtbooks/ruralmissouri/201502
https://www.nxtbook.com/nxtbooks/ruralmissouri/201501
https://www.nxtbook.com/nxtbooks/ruralmissouri/201412
https://www.nxtbook.com/nxtbooks/ruralmissouri/201411
https://www.nxtbook.com/nxtbooks/ruralmissouri/201410
https://www.nxtbook.com/nxtbooks/ruralmissouri/201409
https://www.nxtbook.com/nxtbooks/ruralmissouri/201408
https://www.nxtbook.com/nxtbooks/ruralmissouri/201407
https://www.nxtbook.com/nxtbooks/ruralmissouri/201406
https://www.nxtbook.com/nxtbooks/ruralmissouri/201405
https://www.nxtbook.com/nxtbooks/ruralmissouri/201404
https://www.nxtbook.com/nxtbooks/ruralmissouri/201403
https://www.nxtbook.com/nxtbooks/ruralmissouri/201402
https://www.nxtbook.com/nxtbooks/ruralmissouri/201401
https://www.nxtbook.com/nxtbooks/ruralmissouri/201312
https://www.nxtbook.com/nxtbooks/ruralmissouri/201311
https://www.nxtbook.com/nxtbooks/ruralmissouri/201310
https://www.nxtbook.com/nxtbooks/ruralmissouri/201309
https://www.nxtbook.com/nxtbooks/ruralmissouri/201308
https://www.nxtbook.com/nxtbooks/ruralmissouri/201307
https://www.nxtbook.com/nxtbooks/ruralmissouri/201306
https://www.nxtbook.com/nxtbooks/ruralmissouri/201305
https://www.nxtbook.com/nxtbooks/ruralmissouri/201304
https://www.nxtbook.com/nxtbooks/ruralmissouri/201303
https://www.nxtbook.com/nxtbooks/ruralmissouri/201302
https://www.nxtbook.com/nxtbooks/ruralmissouri/201301
https://www.nxtbook.com/nxtbooks/ruralmissouri/201212
https://www.nxtbook.com/nxtbooks/ruralmissouri/201211
https://www.nxtbook.com/nxtbooks/ruralmissouri/201210
https://www.nxtbook.com/nxtbooks/ruralmissouri/201209
https://www.nxtbook.com/nxtbooks/ruralmissouri/201208
https://www.nxtbook.com/nxtbooks/ruralmissouri/201207
https://www.nxtbook.com/nxtbooks/ruralmissouri/201206
https://www.nxtbook.com/nxtbooks/ruralmissouri/201205
https://www.nxtbook.com/nxtbooks/ruralmissouri/201204
https://www.nxtbook.com/nxtbooks/ruralmissouri/201203
https://www.nxtbook.com/nxtbooks/ruralmissouri/201202
https://www.nxtbook.com/nxtbooks/ruralmissouri/201201
https://www.nxtbook.com/nxtbooks/ruralmissouri/201112
https://www.nxtbook.com/nxtbooks/ruralmissouri/201111
https://www.nxtbook.com/nxtbooks/ruralmissouri/201110
https://www.nxtbook.com/nxtbooks/ruralmissouri/201109
https://www.nxtbook.com/nxtbooks/ruralmissouri/201108
https://www.nxtbook.com/nxtbooks/ruralmissouri/201107
https://www.nxtbook.com/nxtbooks/ruralmissouri/201106
https://www.nxtbook.com/nxtbooks/ruralmissouri/201105
https://www.nxtbook.com/nxtbooks/ruralmissouri/201104
https://www.nxtbook.com/nxtbooks/ruralmissouri/videotest
https://www.nxtbook.com/nxtbooks/ruralmissouri/201103
https://www.nxtbook.com/nxtbooks/ruralmissouri/201102
https://www.nxtbook.com/nxtbooks/ruralmissouri/201101
https://www.nxtbook.com/nxtbooks/ruralmissouri/201012
https://www.nxtbook.com/nxtbooks/ruralmissouri/201011
https://www.nxtbook.com/nxtbooks/ruralmissouri/201010
https://www.nxtbookmedia.com