For over 75 years, the value of electricity has remained strong. Milk Then... $0.75 Now.... $4.18 New Car Then.... $1,864 Now... $44,000 Increase: 2,260% Increase: 457% Gas Then... $0.23 Now.... $3.88 Increase: 1,587% Electricity Increase: 120% Then... 5 cents/kWh Now.... 11 cents/kWh Keeping energy aff ordable for more than 75 years. Just another way it pays to be a co-op member. Learn more about the power of your co-op membership: www.MembersFirst.coop. of Missouri www.MembersFirst.coophttps://membersfirst.coop/ http://www.MembersFirst.coop