SAE Update - October 2019 - 12

COVER STORY

Sherry Nigam title
at SAE is publisher,
SAE Books.

Monica Nogueira's
title is SAE
acquisitions director.

As a non-traditional publisher, "SAE
can be very open to proposals that would
not make it in the commercial world of
publishing," Nogueira said. "That doesn't
mean the content is not good enough; it
means the content is very niche-oriented.
We are willing to take the risks of small
runs because it's part of our mission.
This is the type of information engineers
need, and they don't get to find it
anywhere else."

12

October 2019

Depth and vision

Much of Nogueira and Nigam's efforts go
into recruiting authors and then shepherding
them through the authoring process.
"I've worked for the big publishers, and
they're very hands-off," said Nigam. "The
acquisition editor signs on the author, who
then gets passed to editorial, production,
and marketing. Then the editor comes back
in to sell the book. That is a very different
model in that Monica and I are involved
throughout the process with each SAE
author, whether it's six months or two years.
We provide tools and coaching for our
authors to make the process of writing a
book less daunting."
Northrop Grumman's Bullen knows the
drill. He has authored five books for SAE.
Doing so "was one of the most
meaningful and rewarding events of my
life," he said. "It allowed me to provide my
research findings and share my vision for
what 'could be' in the aerospace and
space industries."
Plus, he added, "It provides an author
with a degree of credibility as an expert.
And it can provide you with a vehicle to
further your ideas."
Bullen encourages other professionals to
consider writing a book for SAE. His advice:
"Write, write, and write some more! Start
with SAE International conferences.
Becoming an author is satisfying and
frustrating. Authoring a book is a long and
arduous journey. Your book subject matter

UPDATE



SAE Update - October 2019

Table of Contents for the Digital Edition of SAE Update - October 2019

SAE Update - October 2019
SAE President busy mentoring and moderating
CAR and Velodyne Lidar Join International Alliance for Mobility Testing & Standardization
PROPEL: All about volunteerism
Depth and vision: Less restricted in the ways traditional publishers are, SAE is able to target niche engineering topics with its books.
DOSSIER – Ronald Rath of TECAT Performance Systems, LLC
Farewells
SAE Atlanta Section busy with outreach efforts
What’s happening in the Member Connection
Honoring the best with SAE awards
Joint SAE Foundation event shaping up to be a winner
Classified advertising
SAE Update - October 2019 - SAE Update - October 2019
SAE Update - October 2019 - 1
SAE Update - October 2019 - SAE President busy mentoring and moderating
SAE Update - October 2019 - 3
SAE Update - October 2019 - 4
SAE Update - October 2019 - 5
SAE Update - October 2019 - CAR and Velodyne Lidar Join International Alliance for Mobility Testing & Standardization
SAE Update - October 2019 - 7
SAE Update - October 2019 - PROPEL: All about volunteerism
SAE Update - October 2019 - 9
SAE Update - October 2019 - Depth and vision: Less restricted in the ways traditional publishers are, SAE is able to target niche engineering topics with its books.
SAE Update - October 2019 - 11
SAE Update - October 2019 - 12
SAE Update - October 2019 - 13
SAE Update - October 2019 - DOSSIER – Ronald Rath of TECAT Performance Systems, LLC
SAE Update - October 2019 - 15
SAE Update - October 2019 - 16
SAE Update - October 2019 - 17
SAE Update - October 2019 - 18
SAE Update - October 2019 - Farewells
SAE Update - October 2019 - SAE Atlanta Section busy with outreach efforts
SAE Update - October 2019 - 21
SAE Update - October 2019 - 22
SAE Update - October 2019 - 23
SAE Update - October 2019 - What’s happening in the Member Connection
SAE Update - October 2019 - 25
SAE Update - October 2019 - Honoring the best with SAE awards
SAE Update - October 2019 - 27
SAE Update - October 2019 - Joint SAE Foundation event shaping up to be a winner
SAE Update - October 2019 - Classified advertising
SAE Update - October 2019 - 30
SAE Update - October 2019 - 31
SAE Update - October 2019 - 32
SAE Update - October 2019 - 33
SAE Update - October 2019 - 34
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